Energy Foods and Drinks: Global Markets

March 09, 2012

Wellesley, Mass. – According to a new technical market research report, ENERGY FOODS AND DRINKS: GLOBAL MARKETS (FOD047A) from BCC Research (www.bccresearch.com), global revenues from energy foods and drinks were valued at $123.3 billion in 2011 and are expected to increase to nearly $168.4 billion in 2016, a five-year compound annual growth rate (CAGR) of 6.4%.

The energy foods segment accounted for $72.3 billion in 2011 and is expected to increase at a CAGR of 4.3% to reach $89.1 billion in 2016.

The energy drinks segment accounted for $51 billion in 2011 and is expected to increase at a CAGR of 9.2% to reach nearly $79.3 billion in 2016.

Over the past decade, the beverage and food industries have experienced rapid, steady growth in the areas of wellness and energy products. What started as a market for sports drinks and energy supplements in the mid-1990s has grown into a worldwide market for energy drinks and energy foods. The composition of this market has dramatically changed from primarily athletes to all manner of young people who want an energy boost to help them at work, through the day, and to relieve daily stress. Most energy drinks are targeted at teenagers and young adults ages 15 to 35. This is due in part to this generation’s on-the-go lifestyle, as well as the group’s receptiveness to fast-paced, action advertisements used to promote these products.

Most energy drinks contain combinations of chemicals like methylxanthines (including caffeine), natural flavors, and some herbal components. Some drinks contain a specific set of vitamins, including the B vitamins. Many contain specific biochemicals like taurine, guarana, ginseng, carnitine, glucuronolactone, creatine, and ginkgo biloba. Energy drink products may include large amounts of artificial sugar, and the primary active component is most often caffeine.

This report is an invaluable tool for business planners, acquisitions specialists, licensing strategists, product managers, market research analysts, investors, investor consultants, and anyone interested in the energy drinks and foods market, its products, its industry participants, and its future.

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Energy Foods and Drinks: Global Markets( FOD047A )
Publish Date: Mar 2012    

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