Digital Photography: Global Markets

March 29, 2012

Wellesley, Mass. – According to a new technical market research report, DIGITAL PHOTOGRAPHY: GLOBAL MARKETS (IFT030C) from BCC Research (www.bccresearch.com), the global digital photography market was valued at nearly $68.4 billion in 2011 and is expected to increase to nearly $82.5 billion in 2016, a five-year compound annual growth rate (CAGR) of 3.8%.

The digital photography market can be broken down into three segments: digital camera and camera lens; photo printer and processing equipment; and digital photography complementary products. 

The segment made up of digital cameras and camera lenses accounted for $37.6 billion in 2011 and is expected to increase at a CAGR of 5.8% to reach $49.8 billion in 2016.

The segment made up of photo printers and processing equipment accounted for $25 billion in 2011 and is expected to decrease at a CAGR of -0.2% to $24.7 billion in 2016.

The segment made up of complementary products was worth $5.7 billion in 2011 and, by 2016, should be worth nearly $7.9 billion, a CAGR of 6.6%.

Digital photography has altered the photography marketplace by making it easier and cheaper to take photos. With digital, photographers can now expose an image, look at the results on the back of most cameras, and delete or keep images as they see fit. Further, because it is much quicker to take a digital image and see the results, the learning curve is reduced.

Competitors in the digital photography and digital media application market offer both photo capture/storage devices and photo editing hardware/software. Software editing programs assist in the management or editing of media files. Photo capture/storage devices include cameras, digital media disks, or hard drives.

This report may be useful to executives and mid-level managers in any industry affected by the digital photography trend, as well as industries that are tangentially involved with those covered in the report.

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Digital Photography: Global Markets( IFT030C )
Publish Date: Mar 2012    

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