REPORT SCOPE
INTRODUCTION
STUDY GOALS AND OBJECTIVES
This BCC Research report analyzes the burgeoning market for new technologies that are used in surveillance and security applications. In this report, surveillance is broadly construed and includes any type of “sensing,” and often recording, of people or property. The report is broken down by major individual country markets such as those in Western Europe, North America and Asia/Pacific.
In most current applications, surveillance equipment is deployed for security purposes—that is, for the protection of people and property. The predominance of the security application is due to the fact that, in American stores alone, losses due to theft and fraud amount to approximately $45 billion per year. But not all surveillance involves the security of people and property; thus, some of the surveillance techniques and equipment discussed in this report have been deployed for damage detection and structural health monitoring systems in aerospace, automotive, naval, civil or other applications.
What is measured in the report is the total demand for the surveillance equipment, by category of equipment. For example, the demand for video recording equipment, regardless of whether the monitoring is for people or things, is measured. Regarding equipment types, as long as the application is for surveillance, it is included in this report. Not covered, however, are nonsurveillance applications of equipment. In the case of video recording, nonsurveillance applications include ordinary consumer entertainment applications.
Examples of types of systems for which we measure market sales are video camera systems and security cameras, image surveillance and retrieval systems, video storage systems, VoIP surveillance and interception in law enforcement, electronic article surveillance (often carried out via anti-theft tags and RFID, automated remote home monitoring (via Internet), satellite GPS surveillance, traffic surveillance systems, and specialized surveillance sensors and detection devices, many of which are deployed to monitor property or equipment.
REASONS FOR DOING THIS STUDY AND ITS IMPORTANCE
The advent of more sophisticated imaging devices, lower cost video, and enhancements in storage have been principal drivers of the overall surveillance market. For example, the video segment of the surveillance market alone has been growing at 10% or more per year. Specialized segments such as data storage systems, to store video or any other surveillance data, have been growing even faster.
In terms of market size, the total surveillance market has reached tens of billions of dollars in annual revenues. Revenue from sales of just surveillance cameras, DVR/NVR, and IP encoders is now approximately $20 billion per year. In addition to the factors cited above, the market has been driven by higher-quality cameras as well as the ability to store data for longer periods of time. An additional market driver is the fact that surveillance video has become more valuable to an organization beyond the traditional security uses because video can be used in liability mitigation, operations and marketing.
There is a broad range of companies operating in the surveillance business, and thisreport profiles 50 major entities. Some of these companies are developmental stage as they have pioneered key patented technology, for example in the area of data storage and data compression. Companies used as examples include Samsung, Sarnoff Corp., VistaScape Security Systems, Axis Communications, Mobotix and ADT Security Services.
INTENDED AUDIENCE
With its broad scope and in-depth analyses by country, this study will prove to be a valuable resource, particularly for anyone involved with or interested in the future of surveillance and security markets. This study will be particularly useful for exporters, market strategists, researchers, and any business professional involved with the development of the various security and surveillance markets. It will also be of value to potential investors and members of the general public interested in acquiring a business-oriented view of a significant sector of the economy. The projections, forecasts, and trend analyses found in this report provide readers with the necessary data and information for decision-making.
SCOPE OF REPORT
In preparing this report, an overall study of the surveillance equipment market was undertaken. Related areas, such as the application of nanotechnology to sensors and the development of very large-scale storage databases, were key to the analysis as well. These newer areas, which are a traditional focus of all BCC Research reports, foreshadow likely product developments in the years ahead. All major aspects of the surveillance market are addressed including identification of current and future technologies, products, market segments/end markets, and government and regulatory agencies. Participating companies are discussed in light of technological strengths and weakness, relative market share, marketing strengths, and innovative marketing practices.
METHODOLOGY AND INFORMATION SOURCES
Data for this study were collected using both primary and secondary data research techniques. A literature search was conducted covering business, trade, and technical documents, as well as patents. Since many segments of the surveillance equipment market are not routinely measured, BCC derived estimates from a variety of sources. Whenever market estimates are derived, they are fully noted. All forecasts are in current (nominal) dollars, unadjusted for inflation.
ANALYST CREDENTIALS
Research analyst Kevin Gainer holds B.A. and M.A. degrees in quantitative economic analysis and forecasting and has 25 years of economic, industry intelligence and market research experience. He is the author of six published books and dozens of technical papers, analyses, and studies published in conference proceedings, including many unpublished proprietary analyses within corporations. He has worked as a Research Editor and Project Analyst at BCC Research since 1985, and has authored numerous BCC technology market research reports and periodicals.
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DISCLAIMER
The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal, or accounting advice; nor should it serve as a corporate policy guide, laboratory manual, or an endorsement of any product, as much of the information is speculative in nature. The author assumes no responsibility for any loss or damage that might result from reliance on the reported information or its use.
