REPORT SCOPE
INTRODUCTION
STUDY GOALS AND OBJECTIVES
A living room in today’s typical household is dominated by several fancy high-tech devices. These feature-rich devices employ cutting-edge technology that often makes its way into news headlines. This report focuses on such digital living room devices and aims to educate the reader from the market and technology perspective.
The research focuses on digital TVs, set-top boxes, DVDs, DVRs, and high-end media systems. Low-end digital living room devices such as smart remote controls and photo frames are excluded from the report.
For each device, the report provides readers with key technological considerations from both the hardware and software points of view. It includes a discussion of the popular chip sets and software stacks present in each device. A forecast of total market in each category by dollar, volume, and geographical region over the period of next 5 years is included. Each device market is further segmented to provide the reader with pertinent information.
The report discusses the market ecosystem in each device category and explains the trends shaping the future. Key players in each category are discussed along with market share information.
The role of start-up is increasingly important in shaping the future of digital living room devices; this report includes a chapter on start-ups in each category. Emerging technologies that define the future of digital living room devices are also discussed.
The report also includes an analysis of patents filed in this marketplace by various companies.
REASONS FOR UNDERTAKING THE STUDY
Digital living room devices have become important aspects of human life. These devices often become centerpieces of attraction whether people visit department stores or converse at parties.
A research study aimed at analyzing this market would be useful to anyone connected to this field. It provides students, executives, and those interested in technology with insight into the underlying technology, market forces, and trends that will help them understand the dynamics.
DIGITAL DEVICES FOR THE LIVING ROOM: MARKET SEGMENTATION
For the purpose of definition for this report, the digital living room market is segmented into five categories: televisions, digital video disc (DVD) players, digital video recorders (DVR), set-top boxes, and home theater systems. These devices, which are common in living rooms, come in a wide range of feature sets.
REPORT SCOPE AND ORGANISATION
This report is divided into five parts: televisions, set-top boxes, DVDs, DVRs, and high-end media systems. The following is provided for each chapter:
- Definition and further segmentation
- Overall market
- Geographic data
- Revenue by end application
- Business models
- Growth forecast and market trends
- Key players and market share
The report also includes a high-level discussion of the hardware and software design that pertains to each segment.
The number of living room devices could be unlimited in the sense that one could argue that an iPad-like device is also part of digital living room in the future. For the sake of this report, the previously listed categories are limited to the most common categories found in this area.
This report will provide:
- Understanding of the architecture of digital living home devices and the roles played by different hardware and software components
- Understanding of the market segment and the factors driving its growth
- Knowledge of business models used in different market segments
- Market potential for each segment and projection for the next 5 years
INTENDED AUDIENCE
This report will be useful to a broad reader base. More specifically, the following should benefit:
- Consumer electronics industry insiders, including executives, managers, marketing, and salespeople, looking to enhance their business knowledge by understanding more about the digital living room market
- Product marketing and management people from the digital living room market ecosystem who want to understand the intricacies of the market and position their products accordingly
- Business and venture executives in the technology industry looking to invest in digital living room companies
- Finance and investment professionals looking to make investment decisions for digital living room companies
METHODOLOGY
Market data and information for this report was conducted through numerous channels.
First, industry association data was obtained, along with publically available information from various companies. These include SEC filings by public companies, presentations in various conferences, and articles and reports published by company insiders.
Next, interviews were conducted with company executives and other industry experts to gather the key data and to obtain market insight. The companies selected for this purpose fell into several categories, including hardware suppliers, device manufacturers, and engineering services companies.
In addition, several other sources were used, including exhaustive Internet searches, blogs, and articles written by industry journalists. Editors and executives provided individual perspectives on the market. Industry journals and publications, white papers, and technical notes were also reviewed.
The projection for future market growth was based on several factors. BCC developed a mathematical model to forecast the growth based on:
- Annual revenue of the overall industry throughout the last 5 years; this data was used to determine trends and correlation between the overall industry and each segment.
- External factors, such as the economy and growth projections by key institutions, including IMF
- Key drivers for each the market segment, such as the emergence of digital TVs and consumer devices
- Geographical trends impacting the technology, such as the rise of Asia as a major consumer base
- New innovations and threats facing the existing technology
ANALYST CREDENTIALS
Anand Joshi has more than 15 years of experience in CE (Consumer Electronics), as well as the embedded and semiconductor industries. As an avid collector of gadgets, he has been involved with digital home technology throughout his career.
As an industry executive, he has often been involved in developing market strategies, market projection, and modeling. He brings his extensive industry expertise and knowledge to the development of this report.
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DISCLAIMER
The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal, or accounting advice; nor should it serve as a corporate policy guide, laboratory manual, or an endorsement of any product, as much of the information is speculative in nature. The authors assume no responsibility for any loss or damage that might result from reliance on the reported information or its use.
