REPORT SCOPE
INTRODUCTION
STUDY GOALS AND OBJECTIVES
The objectives of this study are to present an updated, in-depth look at ethical nutrition in healthcare. Markets are divided according to product type. It is directed to decision-makers involved with the various types of nutritional products covered, and designed to present insights into those areas associated with current and future developments.
REASONS FOR DOING THE STUDY
This BCC Research study revisits the field of ethical nutrition in healthcare. It was of great interest in the early 1990s but has not generated much interest over the last few years. However, due to the increased numbers of adults requiring ethical nutritional therapy, there has been renewed interest in the market. The study identifies products and manufacturers that are operating in the market and analyzes the changing environment of ethical nutrition. Issues and trends that are shaping the market are addressed, along with future trends and opportunities in ethical nutrition.
SCOPE AND FORMAT
This report is designed as a comprehensive business tool to provide an across-the-board look at ethical nutrition in healthcare. The geographic scope of the report is worldwide. It identifies the three types of ethical nutrition, provides an overview of nutrition as a whole, defines products within each market, and details market size and market participants. The report describes the industry in depth, its relationship to the healthcare industry, its participants, and trends for the future.
Within the global market for ethical nutrition in healthcare, markets were segmented into:
- infant nutrition
- enteral nutrition
- parenteral nutrition
All markets are further broken into specific product types that contribute to revenues within those markets. Each subsegment is discussed in detail, describing the product type, identifying specific products on the market, identifying current market size for 2010 and forecasting for 2015, assessing current competitors, and identifying current competitor market share.
METHODOLOGY AND INFORMATION SOURCES
Both primary and secondary research methodologies were used in preparing this study. The information and analyses presented in this report are based on extensive first-hand interviews with primary executives, product managers, and clinical specialists in the area of ethical nutrition. Random surveying provided information about product use and how products are obtained. Background information was obtained from various government and business sources, medical journals, and trade magazines as well as interviews with doctors and dieticians.
Key information from published literature was used as a basis for conducting interviews with more than 18 industry participants to validate and obtain expert opinions on current and future trends in ethical nutrition in healthcare. Interviews also were used to confirm and/or adjust market size and competitor market share estimates, as well as to formulate market projections.
All data pertain to the global market at the manufacturer’s level. Data are expressed in current U.S. dollars. The base year was 2010; historical data are provided for 2009 and 2010, and forecast data are provided for 2015. Historical, base year and forecast data are provided for each market segment and subsegment. Market share information is provided for each market subsegment for the 2010 base year.
ANALYST CREDENTIALS
Mary Anne Crandall is a medical research analyst and has specialized in the pharmaceuticals industry for the last 19 years. She has completed several in-depth studies on various medical topics requiring both expertise and knowledge of the industry. She has a BS and MS in psychology and is currently working on her PhD in educational psychology.
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DISCLAIMER
The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal, or accounting advice; nor should it serve as a corporate policy guide, laboratory manual, or an endorsement of any product, as much of the information is speculative in nature. The authors assume no responsibility for any loss or damage that might result from reliance on the reported information or its use.
