The U.S. Market for Ethical Nutrition in Health Care

Report Highlights

• The total current U.S. market for ethical nutrition reached $9.1 billion in 2001 at U.S. manufacturers’ sales levels.
• By 2006, it is anticipated that revenues likely will reach $12.5 billion, growing at an average annual rate (AAGR) of 6.5%.
• The growing number of elderly and critically ill, and a shift toward home care, is fueling growth, with products for this group expected to reach nearly $2.2 billion in 2006, rising at an AAGR of 11.2%.
• The market is dominated by infant formula, which in 2001, accounted for 39.1% of total revenues.

INTRODUCTION

STUDY GOALS AND OBJECTIVES

The objectives of the study are to present an in-depth look at ethical nutrition in healthcare. Markets are divided according to type of product. The report is directed to decision-makers in the various types of nutritional products covered. It is designed to present insight into those areas related to current and future development

REASONS FOR DOING THE STUDY

This BCC study is presented to revisit the field of ethical nutrition in healthcare. This topic was of great interest in the early 1990s, but has not generated much interest in the last few years. The study identifies products and manufacturers that are operating in the market and it analyzes the changing environment of ethical nutrition. Issues and trends that are shaping the market are addressed along with future trends and opportunities in ethical nutrition.

SCOPE AND FORMAT

This report is designed to be a comprehensive tool to provide and a comprehensive look at ethical nutrition in healthcare. The geographic scope of the report is the United States. The report identifies the three types of ethical nutrition; provides an overview of nutrition as a whole; defines products within each market; presents market size and market participants. The report describes the industry in detail, its relationship to the healthcare industry, its participants, and its trends for the future.

Within the U.S. Market for Ethical Nutrition in Healthcare, markets were segmented into:

• Infant Nutrition
• Adult Enteral Nutrition
• Parenteral Nutrition
• Ethical Nutrition Supplies and Equipment

All markets are further dissected into specific product types that contribute to revenues within those markets. Each subsegment is discussed in detail, describing the type of product, identifying specific products on the market, identifying current market size for 2001 and forecasting for 2006, assessing current competitors and identifying current competitor market share.

METHODLOGY AND INFORMATION SOURCES

The information and analysis presented in this BCC report are based on extensive first hand interviews with primary executives, product managers, and clinical specialists in the area of ethical nutrition. Random surveying provided information about use of products and how products are obtained. Background information was obtained from various government and sources, medical journals, and trade magazines and interviews with doctors and dieticians. Key information from published literature was used to conduct interviews with over 50 industry participants to validate and obtain expert opinions on current and future trends in ethical nutrition in healthcare. Interviews were also used to confirm and/or adjust market size and competitor market share estimates, as well as to formulate market projections.

All market data pertain to the U.S. market at the manufacturer's level. Data are expressed in current U.S. dollars. The base year used was 2001; historical data are provided for 1998 and forecast data are provided for 2006. Historical, base year and forecast data are provided for each market segment and subsegment. Market share information is provided for each market subsegment for the 2001 base year.

ANALYST CREDENTIALS

Mary Anne Crandall is a Medical Analyst specializing in the pharmaceuticals industry for the last nine years. She has completed several in-depth studies on various medical topics requiring both great medical expertise and excellent knowledge of the industry. Mary Anne Crandall is also a Registered Nurse as well as an Instructor at a prestigious university.