World Markets for Integrated Building Management System

Report Highlights

• The global market potential for building management systems (BMS) is estimated at $37.7 billion in 2004. Rising at an average annual growth rate (AAGR) of 2.9%, the available market is expected to reach $43.6 billion in 2009.
• Equipment accounts for less than a third of all revenues generated by installation of an integrated BMS. The remainder is attributable to services that include consulting and design, installation, training and commissioning.
• The Pacific Rim is the fastest growing regional market segment. China, Japan, the U.S. and Western Europe account for 75% of the world’s BMS market.
• The market in China is growing at a pace seemingly limited only by the amount of materials and expertise that can be brought into the country.
• BMS revenues significantly lag the market opportunity that exists.

INTRODUCTION

Several forces are driving trends toward increasing levels of automation of the systems that provide essential services in buildings and a centralization of controls for these systems. Higher levels of automation are cornerstones for maintaining the profitability of commercial buildings, controlling the operating costs of all buildings, and ensuring competitiveness in buildings where tenants have other options for where they might live.

The development, proliferation and flexibility of microprocessor-based controls, interface devices, distributed actuators, standardized network protocols, computerized interfaces and wireless communications have presented an opportunity for highly automated, centralized building management systems (BMS).

This timely BCC study explores national and international building codes and standards, the major manufacturers of BMS equipment and component systems, and technologies involved in those systems. The report analyzes the most prominent markets for BMS systems in the U.S. and the world, with additional emphasis on Europe, China and Japan, plus concise discussions of other localized sustaining markets. Economic potential is framed in the context of the construction market for each area examined. The total BMS market is forecast in terms of revenues from sales of BMS equipment into the institutional, private nonresidential and multi-tenant unit segments.

SCOPE OF STUDY

The report contains:

• Discussion of BMS for commercial, office, institutional and high-rise residential buildings control
• Analysis of component systems, including audio/video, integration, energy management, environmental controls, fire and life safety, lighting management and security and access control systems
• Market forecasts through 2009 based on historic activity and current opportunities, government initiatives and policies, and the status of the construction and renovation industries
• Thorough analyses of construction industry practices in the target regions, along with trends toward uptake of BMS products
• Examination of geographic and environmental factors influencing requirements and national and international responses to environmental challenges.

METHODOLOGY

The approach taken to quantify U.S. and world markets for integrated management systems involved several steps. Primary among these was delineating the technologies involved in BMS and the companies producing them. Then, a quantitative understanding was developed of the characteristics of residential and nonresidential construction industries in the U.S. and abroad. The study covers construction and BMS markets in the U.S., China, Japan and the largest Western European markets.

Assessments were made of regulatory policies governing each region with respect to requirements for building automation systems. This was done with varying degrees of granularity, keeping in mind that special codes are in force in nations, states, provinces, municipalities and counties.

Account was taken of the impacts of climate change measures that are mandating (at the most) and encouraging (at the least) inclusion in BMS of capabilities such as monitoring and controlling energy use and greenhouse gas (GHG) emissions from buildings.

Much of the environmentally driven aspect of energy management is discussed in terms of high-performance buildings and green buildings. The trend toward worldwide encouragement of such buildings is part of a larger move toward sustainability. The intrinsic goals of regulatory encouragement of such buildings are fourfold:

• minimization of environmental demands of buildings
• maximization of the productivity of persons using the buildings
• cost control through labor reduction and energy efficient operation
• value enhancement for building owners.

The chief thrust of promotion of such buildings is a growing emphasis on life cycle costs for owning a building. High-performance and green buildings have been demonstrated to have superior characteristics in this regard.

A summary understanding of the markets was developed for component systems of an integrated BMS, i.e., lighting, energy management, security, AV, etc. With this information in hand, trade publications and Internet searches were performed with concurrent interviews with industry representatives, regulators and legislators to discern trends in the extent of implementation of fully integrated BMS.

Attention was also paid to activity in markets for systems that integrate disparate component systems. In this regard, networking and data transfer capabilities of the product lines of various BMS and BMS component system vendors were taken as an indication of manufacturer thrust toward integrated or "integratable" systems.

Finally, the report examines the level of penetration of capabilities of linking BMS output with back office accounting and reporting functions. The inclusion or absence of this capability provides a point of stark contrast between the Tier 1 vendors of state-of-the-art BMS and other vendors.

BMS revenues were projected in terms of 3.47% of the total construction project value for new or renovated institutional and private nonresidential buildings. BMS revenue expected for multi-tenant residential buildings and factories was calculated at a rate of 2.5% of total project value.

Input derived from the above calculations was treated as all-in value including both equipment and services. The equipment portion also was calculated and presented as a value of 30% of the all-in cost of the system for 2003 and 2004, increasing to 35% in 2009. All forecasts were developed to cover the five-year interval from 2004 through 2009.

Some variance was allowed in this modeling approach to account for lower labor costs in China.

All revenues are expressed in U.S. dollars. Where revenue data was obtained for overseas sales, conversions were made on the basis of $1.10 per yen, $1.25 per euro and $1.55 per British pound.

An extensive listing was developed and is provided of prominent construction firms, architects, contractors, construction firms and real estate developers to whom building management system manufacturers and vendors can market their products.

INFORMATION SOURCES

This report was prepared based on information gleaned from interviews with manufacturer executives, inventors, engineers and marketers, government legislators and regulators, construction industry representatives, purchasing officers, building management firm representatives and real estate development company representatives. Extensive use was made of the Internet, industry trade publications and print media. Digital and printed statistics were gathered to quantify trends in the level of activity in the multi-tenant residential and nonresidential construction sectors.

ANALYST'S CREDENTIALS

Michael Kujawa is a market research analyst and renewable energy consultant. He has authored reports on markets for large wind turbines, geothermal power plants, biogas-fueled generation capacity, U.S. power markets during deregulation, cogeneration equipment, fuel cells, small hydro, ocean energy conversion equipment and photovoltaics. He has a background in renewable energy project development, aerospace technologies and marine operations simulation research. Mr. Kujawa recently acted as a development executive for a startup company engaged in the distributed generation in the U.S., the Caribbean and South America.