Food Trends in U.S. Lodging & Recreation: Consumer usage and habits around food when staying in hotels and enjoying recreational events

Nov 2017| MDK004A| Datassential

Report Highlights

For both lodging and recreation, both visitation and food/ beverage ordering is high with little gap between the two for either segment. Recreation segments have both higher visitation and food/ beverage ordering. Not only are lodging segments challenged with visitation frequency (versus recreation) but there are also more missed food/beverage opportunities.

Movie theaters have a far higher incidence of food/beverage ordering versus any other recreation or lodging venues which is driven largely by lower visitation rates. Generally, the more expensive the recreation or lodging venue, the lower the visitation incidence as well as food/beverage ordering.

The greatest growth, based on consumer reporting, in visitation has occurred at a range of lodging segments from high-end hotels to online home/apartment rentals. All segments – from high to lower-range properties – have approximately a third of consumers reporting increased visitation rates with motels the sole exception.

Perhaps it’s not surprising that free breakfast options have the highest frequency of engagement but on-site restaurants and delivery menus are also frequently used by patrons. Note the frequency of reported engagement may be driven as much by typical availability as by interest or demand.

Movie theaters have both the greatest incidence of past three month visitation as well as the greatest share of patrons increasing their visitation, but all recreation segments enjoyed approximately a third of their patrons visiting more often.

For many consumers, the continental breakfast or funnel cake are synonymous with their experience at hotels or theme parks. Discover what else consumers want and expect in Datassential’s Lodging & Recreation Keynote Report. Over 3,000 consumers share their attitudes on food and beverage programs at 21 lodging and recreation venues in this expansive report. Also, you’ll learn about:

A Wide Range of Venues
Within lodging, the report explores high-end, boutique, mid-range, suites, and budget hotels and motels, online home/apartment rentals (e.g., Airbnb), bed & breakfasts, and even camp grounds and agritourism. Within recreation, learn about stadiums, movie theaters, zoos, amusement/theme parks, museums, golf/country clubs, cruise ships, community centers, bowling alleys, national parks, and ski resorts.

Last Visit Deep Dive
We asked consumers to detail their last experience at a lodging or recreation venue. What did consumers think of the food and beverage options available during their last visit to a lodging or recreation venue? What did they buy or not buy? What impressed them? What do they wish had been different? Discover the answers to these questions and more for the most popular venues.

Perceptions of Food & Beverage Programs
Identify frequency of visitation by venue and related food and beverage purchasing, learn which options consumers find most appealing, and discover what can help drive additional spending per occasion.

The Key Consumer for the Most Popular Venues
Dive deep into exactly who is visiting the most popular lodging and recreation venues. Discover the demography of the most frequent customers, where they shop, what other venues they visit, and how they think each venue and its foodservice program perform on key metrics.

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

Datassential makes the food industry smarter. We provide trend software, predictive analytics, and consumer insights that help manufacturers, food retailers, and chain restaurants innovate and sell more intelligently.

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