How Technology Like Blockchain and Cryptocurrency are Being Used in Foodservice

Jun 2018| MDT038A| Datassential

Report Highlights

Do words like "blockchain" and "cryptocurrency" make you think "confusing gobbledygook?" You aren't alone: three out of four consumers say they've never heard of blockchain or have no idea what it means. Yet some of the biggest food brands in the world are betting on these technologies to transform the future of the industry. In this month's FoodBytes, you'll discover why and learn the basics behind these potentially revolutionary tools.

FoodBytes keeps you up-to-date on food trends and other hot-button issues affecting the foodservice industry. Geared towards the foodservice industry, depending on the topic, this report may include secondary research, primary survey findings from consumers or foodservice operators, and interviews with relevant professionals.

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

Datassential makes the food industry smarter. We provide trend software, predictive analytics, and consumer insights that help manufacturers, food retailers, and chain restaurants innovate and sell more intelligently.

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