The U.S. Retail Frozen Foods Landscape: A look at what is trending and detailed examples
In this Creative Concepts, we're taking a deep dive into a CPG category -- frozen foods. The frozen aisle has become one of the most exciting parts of the supermarket as companies rebrand products, clean up ingredient lists, add trendy options like bowls and premium dishes, embrace alternatives, and introduce more global flavors. In this month's issue you'll discover more than 100 frozen retail products recently introduced to the market, from cauliflower-crust pizza to imperfect produce, Peruvian TV dinners to Swedish protein-packed ice cream.
Understand the retail/packaged food and foodservice industry concepts behind the trends and you’ll discover new ideas and ways to market and position products and menu items. Geared towards the foodservice industry, depending on the topic, this report may include secondary research, primary survey findings from consumers or foodservice operators, and interviews with relevant professionals.
Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.
Datassential makes the food industry smarter. We provide trend software, predictive analytics, and consumer insights that help manufacturers, food retailers, and chain restaurants innovate and sell more intelligently.