Understanding the U.S. Food Delivery, Carryout, and Meal Kit Market: Consumer data on usage, perceptions, and wants of prepared food purchased from away-from-home outlets that is then eaten at home
The vast majority of consumers order food/beverages for delivery or pick up with some frequency.
Ordering for pick up/curbside or delivery direct from the restaurant are the most common methods used. Delivery services such as GrubHub and ChowNow as well as meal/beverage kit subscriptions have yet to reach a significant share of the population.
Millennials are driving the expansion of most delivery services including meal kits. Hispanic and Asian consumers are far more likely than others to order delivery through services such as GrubHub. Meal kits have made inroads into urban populations, including Millennials and Hispanics, but are not effectively reaching consumers more likely to benefit from the services namely in suburban and rural locations.
Phone ordering is the single most widely used and most preferred ordering method.
Accuracy, understandably, and delivery times are the most critical aspect of the receipt of the delivery stage. Other issues regarding the delivery person are secondarily important. Delivery fees, however, can create issues with consumers who prefer not to pay them.
As might be expected, quality – including temperature, integrity, and leakage – are all critical issues for consumers but ones where expectations are met. Containers are less important to consumers but may be areas of weakness if ignored by operators.
Eating at home today means much more than just cooking from scratch or ordering takeout or delivery. In addition to covering those classic restaurant offerings, Datassential’s Foodservice @Home Keynote explores third-party delivery services like Grubhub, on-demand facilitators such as UberEATS, and subscription meal services like Blue Apron that bring fresh ingredients straight to customers’ kitchens. We surveyed over 3,000 consumers to provide you with the most comprehensive look at the changing landscape of Foodservice @Home. You’ll learn about…
The Foodservice @Home Consumer
The majority of consumers order pick-up or delivery from restaurants with some regularity. Uncover who is most likely to order from restaurants; understand consumer motivations, barriers, and frustrations with ordering restaurant food to be eaten at home.
Restaurant Delivery and Pickup
Walk through each stage of the delivery/pickup process from the consumer’s perspective. Gain a better understanding of preferred ordering methods, expectations when receiving food, and how food is handled once it arrives.
Meal Subscription Services
Dive into the emerging and highly visible world of meal kit delivery. Find out what attracts consumers to subscription services, the extent to which they compete with traditional grocery and foodservice, and see retention rates for all major meal program providers.
Innovations and Opportunities
Identify what’s next for Foodservice @Home, from delivery drones and cooking robots to voice-recognition ordering and live feeds of food preparation.
Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.