U.S. BBQ/Barbeque Trends: Understanding consumer and foodservice operator wants for proteins, sauces, flavors, and ethnic driven dishes

Published - April 2019| Code - MDK031A| Affiliate - Datassential

Report Highlights

Over half of all restaurants have BBQ items on their menu.

BBQ is found at a large variety of restaurant types. Besides traditional BBQ restaurants, it is most commonly on the menu at pizza restaurants and steakhouses.

Nearly 70% of major chains offer at least one BBQ item.

On average, menu items with BBQ cost $9.55, though the price varies by menu part.

Barbecue has wide appeal for over 95% of Americans. Over one-third of Americans eat barbecue during the week. This could be authentic regional barbecue or some variety of barbecue-sauced food.

Chicken is the primary protein consumers reach for in barbecue applications. However pork is a top pick for consumers who choose ribs and pulled pork. Barbecued foods are chosen primarily in entrée applications except for pulled pork which is more often eaten as a sandwich.

Barbecue consumption centers around dinner for one-third of Americans.

However, some consumers are choosing barbecue flavors during lunch and snack times, which may suggest an opportunity for barbecue throughout the day in applications that focus on snacking or portability.

Datassential is proud to release the next report in the new MenuTrends Keynote series delving into barbecue consumption and Southern comfort food trends. MenuTrends Keynotes combine the extensive detail of MenuTrends with the opinions and behaviors of over 1,000 consumers nationwide and insights from hundreds of operators from Datassential's OPERA panel, the industry's largest with over 30,000 restaurant, retail and on-site operators.

Details on the current barbecue landscape – barbecue menu penetration, barbecue recency and frequency, what varieties of barbecue consumers are eating, consumption by mealpart, and where they are consumed, at-home or away-from-home

Barbecue drivers and barriers both at-home and away-from-home – as well as barbecue perceptions, attribute importance, selection criteria, and restaurant affinity

Extensive menu detail – covers top barbecue regional varieties, ethnic barbecue, and menu adoption cycles for Southern food categories, with fastest-growing ingredients and flavors

Flavor deep dives - extensive detail on top barbecue and Southern food trends by region, restaurant segment, chain, and independents. Also includes barbecue MegaTrends, barbecue sauce preferences, seasonal flavors, and a spotlight and time trend on noteworthy ingredients

Operator usage detail - which products and formats operators are using, brand importance for those formats, and sauce/spice brands that operators rely on

Barbecue opportunities - products, flavors, and platform innovations for foodservice and retail barbecue consumption

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

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