U.S. Convenience Store Food & Beverage Trends: Understanding consumer and foodservice operator habits and wants for prepared food and beverages at c-stores
C-store visitation is frequent with most consumers visiting a c-store multiple times per week.
Consumers more frequently purchase prepared beverages than prepared foods when visiting a c-store. Over one-third buy prepared food frequently and two-thirds buy prepared beverages frequently, and the frequency of purchase for both is increasing.
Both c-store visitation and prepared food and beverage purchases are up from two years ago. Although the majority of consumers say they are visiting and purchasing the same amount, three times as many say they have increased their visitation and purchases as have decreased.
Convenient location is the top reason that consumers are going to c-stores more often, although nearly one-third say they are going to c-stores more often than two years ago because their prepared food and beverage variety and quality has increased.
C-stores are most likely to offer breakfast sandwiches, cold sandwiches, and hot dogs. The biggest increases in offerings since 2012 are in ethnic foods such as empanadas, sushi, and pierogis. Chicken/turkey burgers are also a standout grower.
Hot brewed coffee is the most offered beverage at c-stores. Hot chocolate is the second-most offered followed by fountain drinks. Top growth areas are milkshakes and fresh squeezed juices.
Operators first look to their customers for menu ideas. DSRs are also a key source of menu inspiration and are a resource that c-store suppliers need to leverage for product exposure with c-store decision-makers.
Quickly grab onto the fastest-growing foodservice trends hitting convenience stores with Datassential’s C-Store Keynote Report. Over 150 operators and 1,000 consumers bring you data and insights for an in-depth analysis of this evolving, popular, and growing dining option. Go deep into c-store operator and consumer behaviors and sentiments about…
The C-Store Menu
Dive into prepared food and beverage offerings, including what motivates operator menuing and the barriers they face in responding to consumer wants, which items have grown in consumption and demand over the past four years, and areas that have the most potential for continued growth.
The C-Store Operator
Learn what drives operator choices and what suppliers can do to satisfy their needs; what operators desire around food prep, creative and enticing offerings and presentations, marketing support, promotional and loyalty programs, equipment, and more.
The C-Store Consumer
Understand how consumer visitation at c-stores has grown along with what they’re purchasing and why; which dayparts are most frequented and how the boundaries of meal times are blurring; plus, a detailed look at the Millennial and the Hispanic c-store customer.
Discover what drives consumers to select a c-store over other dining options, where c-stores excel relative to the competition, and how their specific food and beverage offerings stack up.
Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.