U.S. Food Trends: A look at Ghee, Moringa, Kava, Cheese Tea, Wild Blueberries, Sourdough

Jan 2019| MDT006A| Datassential

Report Highlights

With the new year comes new resolutions to live healthy, so in this issue of On the Menu, we're diving into on-trend ingredients that offer functional benefits. Discover moringa, which has higher anti-inflammatory properties than turmeric and kale; wild blueberries with higher antioxidant levels than the cultivated kind; kava, a drink that reduces stress and anxiety; and ghee, a lactose-free alternative to butter that aids in gut health. Also uncover how sourdough starter is being used beyond the loaf and how Instagram-worthy cheese tea can add global flair to menus.

On the Menu keeps you up-to-date, covering six key food trends every month, each with consumer data, menu examples, and expert commentary. Plus, we gather and examine the hottest LTOs from major chains across the country.

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

Datassential makes the food industry smarter. We provide trend software, predictive analytics, and consumer insights that help manufacturers, food retailers, and chain restaurants innovate and sell more intelligently.

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