U.S. Generation Z Consumers and Food – How this generation thinks, feels, and behaves around everything food-related

Published - April 2019| Code - MDK012A| Affiliate - Datassential

Report Highlights

The generation is no more likely to consider themselves “foodies” than the population and generally say that food gets them excited, but they don’t pay close attention to food trends.

These younger consumers generally try to eat healthy, but don’t pay close attention to what they eat.

While Gen Z is willing to go out of their way to get something they want to eat, in general they are somewhat more likely to be pulling back rather than increasing their AFH food spend. However, their AFH frequency is higher than for the overall population (so plans to pull back AFH spend may not actually mean that much).

Gen Z consumers are more likely to have their meals AFH than the population overall.

QSRs are the most frequented segment for Gen Z (as for the population overall).Gen Z consumers are more likely to get food from c-stores, retail food courts, recreation locations, and food trucks than the population overall.

Use of discount super centers for groceries is heavy for Gen Z, though in-line with the population overall. Gen Z is much less likely to get their groceries from traditional supermarkets or club stores and are heavier users of c-stores for groceries.

Gen Z consumers are doing less food prep at home than the population overall.

One part in a series of four in-depth demographic reports, Datassential’s Gen Z Keynote examines what this generation thinks, feels, and does regarding everything food-related. Over 3,500 consumers, including more than 1,000 Gen Z consumers, weigh in on their eating habits and wants. Plus, we tapped our FLAVOR database to pull the most-loved ingredients and analyzed our SCORES ratings to find highest-rated menu introductions. You’ll learn from the experts about…

Away-From-Home & At-Home Eating
Uncover the where, what, when, why, and with whom of Gen Z consumers’ experiences dining out. Understand how this generation cooks at home and the prep methods they use, including a detailed look at their last at-home meal.

Retail Behavior
Determine where Gen Z consumers buy groceries and why, if they shop with a list, how frequently they browse specific departments, and their use of online grocery ordering and delivery.

Dietary Habits
Take a detailed look at the diets Gen Z consumers are following, what allergens they avoid, and what foods they are trying to increase or decrease in their diet.

Finances, Media, & Technology
Shed light on how Gen Z consumers think about spending money on food and whether they budget. Learn where this generation gets their food-related information and what food apps they use.

Gen Z vs. the General Population
Data is indexed against the general population to understand not only what Gen Z consumers say, but how that differs from or is similar to the population overall.

Detailed Look at Gen Z Sub-Groups
Discover how growing differences between Gen Z consumers are shaping their perceptions of food with analysis of differences by gender, race, income, employment, education, family structure, political views, fitness level, and more.

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

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