U.S. Healthcare Food Trends: Understanding consumer and foodservice operator habits and wants in hospitals, long-term-care, and senior living facilities

Dec 2018| MDK028A| Datassential

Report Highlights

Most consumers have a choice in where they receive health care and 60% considered the food when making their last care decision. LTC/Senior Living residents are more likely to have many options and to closely consider food than are Hospital patients.

Getting consumers in the door to a healthcare facility is the key to making them a foodservice customer. Once a patient/resident, most eat all their meals at that facility.

Although many consumers don’t have a choice when deciding whether to participate in a meal plan, nearly one-quarter who got all their meals on-site did so because they enjoy their healthcare facility meals. The top reasons for having just some meals on-site is that not all meals are enjoyable or visitors bring in outside food.

Dining matters. Over 80% say that the dining program at a healthcare facility is important to their overall experience while staying at that facility.

Most LTC/Senior Living residents have some flexibility in their meal plan participation. Most meal plans seem to be either meal-based with set items or a combo of meal-based and money to be used on other items.

Healthcare consumers are generally familiar and satisfied with food offerings, but there is room for improvement. Residents and employees are the most familiar with food offerings, not surprising since they are most likely to have been at the same facility for a long time.

Just because consumers are eating at a healthcare facility, does not mean that they want the food to be good for them. Nearly five times as many want their healthcare food to taste good as want it to be nutritious.

Diagnose healthcare foodservice with Datassential’s Healthcare Keynote Report. Over 200 healthcare operators and 1,000 healthcare consumers were surveyed to bring you data and insights for an in-depth analysis of what healthcare foodservice means today – including research on hospitals, long-term care, and senior living facilities. You’ll learn from the experts about…

The Healthcare Consumer
Uncover the role of food in consumer healthcare choices, perceptions of healthcare food, and food wants from healthcare consumers; explore the key differences between patients, residents, visitors, and employees.

The Healthcare Operator
Learn what drives operators’ choices and what suppliers can do to satisfy their needs; understand how healthcare operators purchase and the unique challenges they face when trying to satisfy both patients/residents and employees/visitors.

The Healthcare Menu
Dive into offerings, including cuisines, foods, beverages, and dining formats; what motivates operator menuing and the barriers they face in responding to the healthcare consumer’s wants vs. needs.

Healthcare Opportunities
Identify what’s next for healthcare foodservice, whether operators are optimistic about the future, what menu items they hope to add and operational changes they hope to make, and what consumers are most looking for from their healthcare food experiences.

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

Datassential makes the food industry smarter. We provide trend software, predictive analytics, and consumer insights that help manufacturers, food retailers, and chain restaurants innovate and sell more intelligently.

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