U.S. Pizza & Flatbread Trends: Understanding consumer and foodservice operator wants for ingredients, varieties, toppings, and more

Jun 2018| MDK013A| Datassential

Report Highlights

Every week, two out of three Americans eat pizza. But the pizza market is changing, and this well-loved, versatile dish is both exemplifying and driving a number of industry trends, from premium toppings to customization.

Nearly one-third of all restaurants offer pizza.

With the exception of large pizzas, the average price of a pizza has risen more slowly than the rate of inflation (9.3%)1 across each available size over the past four years.

Meat-topped pizzas are the most loved varieties.

Limited service establishments are the most common AFH pizza venue for consumers.

While QSR pizza is overwhelmingly take-out or delivery, nearly half of fast casual pizza consumers dine-in which may suggest a more appealing dining atmosphere despite the limited service.

Long delivery times lead to cold pizza, the primary frustrations with AFH pizza.

Consumers are less concerned with the lack of gluten free, healthier, or upscale varieties.

You'll learn about the types of pizza consumers are eating, where they are eating it, and the barriers that prevent them from choosing pizza (particularly at retail). We cover how operators are currently menuing pizza and look at the pizza products that matter most to operators. You'll also find extensive menu data plus consumer interest on trending pizza ingredients including premium meats and cheeses, unique vegetables, gluten-free crusts, ethnic influences, and innovative sauces.

Consumption & Attitudes:
Explore how often consumers eat pizza and for which occasions
Compare at-home versus away-from-home behavior
Identify consumption drivers and barriers

Ordering Behavior:
Understand preferences around customization through a simulated ordering exercise
Track price sensitivity for premium ingredients
Delve into demographic shifts by age, gender, and geographic region

Operator Perspectives:
Understand how foodservice operators are menuing and marketing pizza
Learn which formats are commonly purchased and which ingredients inspire brand loyalty
Identify operational challenges and opportunities for supplier support

Restaurant Menus & Consumer Appeal:
Follow the growth of pizza varieties, crusts, sauces, cheeses, proteins, and toppings
Pinpoint emerging ingredients and flavor profiles
See consumer affinity for pizza-friendly ingredients

Regional & City Profiles:
Uncover differences between census regions and DMAs for chains and independents
Review profiles of notable pizza operators around the country

Consumer Brand Rankings:
See which pizza chains perform best on food quality, value, and service
Track brand loyalty versus convenience as a purchase driver

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

Datassential makes the food industry smarter. We provide trend software, predictive analytics, and consumer insights that help manufacturers, food retailers, and chain restaurants innovate and sell more intelligently.

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