U.S. Sandwich Trends: Understanding consumer and foodservice operator wants for ingredients, varieties, carriers, proteins, cheese, condiments & toppings for sandwiches (includes a look at breakfast sandwiches)

Sep 2014| MDK016A| Datassential

Report Highlights

Sandwiches are served at 69% of restaurants overall, with high menu penetration across all segments.

Despite modest penetration growth, however, sandwich menus have expanded at QSR and midscale restaurants.

Overall, the median sandwich price is $7.95. Sandwich prices have seen steady growth of over ten percent in all segments since 2012.

Growing classics such as fried chicken and grilled cheese, already among the most menued, allow for safe experimentation. Most of the fastest growing sandwiches are ethnic or regional varieties, with the Vietnamese banh mi nearly quadrupling in penetration since 2012.

Most sandwiches are prepared and eaten at home. Only one in three sandwiches purchased AFH are eaten in a restaurant – most are taken home, brought to work, or eaten on the go. The overwhelming majority of sandwiches are eaten as a part of a full meal.

Two-thirds of restaurant sandwich orders are customized. The majority prefer to have some guidance when choosing a sandwich at a restaurant – 58% either ordered the sandwich as-is from a menu or modified an existing menu item.

Midday hours represent most sandwich occasions. However, dinner is a significant daypart: nearly one-third of consumers said their last sandwich was eaten after 4 PM.

The Sandwiches Keynote combines the opinions and behaviors of over 1,000 consumers with the insights of hundreds of operators from Datassential’s OPERA™ panel, the industry’s largest with over 30,000 restaurant, retail, and onsite operators. We cover the sandwich landscape in both retail and foodservice, diving deep into consumer and operator habits, perceptions, and preferences regarding sandwich varieties, components, and accompaniments. You’ll learn more about…

Sandwich Consumption
In addition to the attitudes, trends, and tastes that Keynotes always cover, we asked consumers to describe their last sandwich occasion in detail. Discover which sandwiches and ingredients are the most common at home and away, when and where they are usually eaten, and what they are paired with.

Sandwich Attitudes
Learn how sandwiches fit into consumers’ lifestyles, compare what consumers say they are looking for in sandwiches at home versus away from home, and gauge purchase intent by foodservice segment. Using data from Datassential’s new FLAVOR database, explore favorite sandwich varieties and affinity for individual components including carriers, cheeses, proteins, toppings, and condiments.

Operator Perspectives
Uncover how foodservice operators view sandwiches, their biggest operational challenges, and what changes are planned for sandwich menus. Also, learn how supermarkets and c-stores differ in their approaches compared to other segments.

Restaurant Menus
Identify the most commonly menued sandwich varieties, components, and descriptors, as well as which are fastest growing.

Retail Opportunities
Learn how new products are reflecting sandwich trends and see how they could impact your business.

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

Datassential makes the food industry smarter. We provide trend software, predictive analytics, and consumer insights that help manufacturers, food retailers, and chain restaurants innovate and sell more intelligently.

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