U.S. Supermarket Prepared Food/Deli Trends: Understanding consumer and foodservice operator habits and wants for supermarket salad bars, hot bars, in-store restaurants, and other prepared ready-to-eat foods sold in grocery stores

Published - April 2019| Code - MDK029A| Affiliate - Datassential

Report Highlights

Competition for share of stomach is fierce – supermarket grocery shoppers also frequently buy groceries from many other types of stores. Weekly grocery purchases are made at discount super centers by nearly two-thirds and at c-stores by over half.

Nearly all consumers prepare meals at home from items purchased at a supermarket. 88% at least monthly pick up prepared items from a supermarket or c-store, which is somewhat less than those who go out to a restaurant or order takeout.

Over half of consumers eat meals from the prepared foods areas of supermarkets/c-stores at least weekly. Making a meal at home with items purchased from a supermarket is the most frequently used meal source, done daily by over one-quarter of consumers.

Over half of regular supermarket shoppers also buy prepared food and beverages from supermarkets, and the frequency of purchases is increasing.

Lunch is the most universally offered daypart, followed by dinner and then snacking occasions. Over half offer breakfast, nearly two-thirds bakery. Hot beverages are more available than are cold beverages (largely driven by hot coffee).

Deli cases are the most offered followed by grab and go and self-service bakery. Over three-quarters have a cold or hot prepared food counter.

Pick up some freshly prepared insights with Datassential’s Supermarket Keynote report. Over 75 operators and 2,000 consumers were surveyed to bring you data and insights for an in-depth analysis of the fastest-growing segment in foodservice — the supermarket prepared food department. Go deep into supermarket operator and consumer behaviors and sentiments about…

The Supermarket Menu
Dive into prepared food and beverage offerings, including what motivates operator menuing and the barriers they face in responding to consumer wants, which items have grown in consumption and demand over the past four years, and areas that have the most potential for continued growth.

The Supermarket Operator
Learn what drives operator choices and what suppliers can do to satisfy their needs; what operators desire around food prep, creative and enticing offerings, marketing support, packaging, promotional and loyalty programs, equipment, and more.

The Supermarket Prepared Consumer
Understand how consumer visitation to prepared departments has grown along with what they’re purchasing and why, which dayparts are most frequented, the impact of in-store seating; plus, a detailed look at the Millennial and the Hispanic customer.

Supermarket Competition
Discover what drives consumers to select a supermarket prepared department over other dining options, where supermarkets excel relative to the competition, and how their specific prepared offerings stack up.

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

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