Global Market Study on Smartphones

Sep 2016| PMR030A| Persistence Market Research

Report Highlights

Persistence Market Research presents an eight-year forecast of the global smartphone market in a newly published report. The primary objective of the report is to study market trends and drivers and offer updates on market opportunities in the global smartphone market for the forecast period 2016–2024. For ease of understanding of market dynamics and projections, the report is categorically divided into three sections that analyze the global smartphone market on the basis of Operating System, Distribution Channel, and Region. The report provides insights into market performance and analyzes the global smartphone market in terms of market value and volume over the forecast period.

Smartphones are the most demanded electronic devices today owing to a change in the lifestyle of people, where owning a smartphone is not just a necessity but a norm. Rising disposable income increases the probability of consumer expenses on media, entertainment, and networking and mobile communication; leading to higher potential sales of consumer electronics such as smartphones, tablets, laptops, and gaming consoles. The instances of smartphone adoption are very high among the urban population as compared to the rural population – and hence there is high demand for smartphones in developed regions (where the urban to rural population ratio is higher than developing regions).

The report begins with an overview of the global smartphone market. This section includes an in-depth analysis of key trends, drivers, and restraints from the supply, demand, and macroeconomic perspectives. Impact analysis of key growth drivers based on the weighted average model are included to provide deeper insights for informed decision making. The subsequent sections analyze the market on the basis of operating system, distribution channel, and region, and present a forecast in terms of volume and value for the next eight years.

Research Methodology

To deduce market size, the report considered the average selling price of various types of smartphones across geographies. Data points such as regional split and market split by operating system and by distribution channel; and qualitative inputs from primary respondents have been incorporated to arrive at suitable market estimates. The forecast presented in the report evaluates the total revenue expected to be generated across the smartphone market over the forecast period (2016–2024). Given the ever-fluctuating global economy, the report presents forecasts conducted not only in terms of CAGR, but also on market analysis based on key parameters such as Year-on-Year growth to understand the predictability of the market and to identify the right market opportunities.

The different segments of the global smartphone market have been analyzed in terms of Basis Points (BPS) to understand the individual segments’ relative contribution to market growth. This detailed level of information is important for identification of several key trends likely to impact the global smartphone market. Another key feature of this report is the market revenue forecast in terms of absolute dollar opportunity, something that is usually overlooked while forecasting the market. Absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective. Persistence Market Research has also developed a market Attractiveness Index to understand key market segments in terms of growth and performance. This index is intended to help providers identify real market opportunities.

The report profiles some of the leading companies operating in the global smartphone market and provides information on their market share, along with information and updates on possible strategies for future business growth. Some of the top companies covered by the report include Samsung Electronics Co. Ltd., Apple Inc., Huawei Technologies Co. Ltd., Lenovo Group Limited, LG Electronics Inc., TCL Communication Technology Holdings Limited, ZTE Corporation, and Vivo Communication Technology Co. Ltd.

  • Table 1 : Global Smartphone Market Volume (Million Units) Analysis, by Operating System, 2015�2024
  • Table 2 : Global Smartphone Market Value (US$ Mn) Analysis by Operating System, 2015�2024
  • Table 3 : Global Smartphone Market Value (US$ Mn) Analysis by Region, 2015�2024
  • Table 4 : Global Smartphone Volume (Mn Units) Analysis by Region, 2015�2024
  • Table 5 : North America Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Operating System, 2015�2024
  • Table 6 : North America Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Distribution Channel, 2015�2024
  • Table 7 : North America Smartphone Market Volume (Mn Units) and Value (US$ Mn) By Country, 2015�2024
  • Table 8 : Latin America Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Operating System, 2015�2024
  • Table 9 : Latin America Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Distribution Channel, 2015�2024
  • Table 10 : Latin America Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Country, 2015�2024
  • Table 11 : Western Europe Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Operating System, 2015�2024
  • Table 12 : Western Europe smartphone Market Value (US$ Mn) and Volume (Mn Units) by Distribution Channel, 2015�2024
  • Table 13 : Western Europe Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Country, 2015�2024
  • Table 14 : Eastern Europe Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Operating System, 2015�2024
  • Table 15 : Eastern Europe Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Distribution Channel, 2015�2024
  • Table 16 : Eastern Europe Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Country, 2015�2024
  • Table 17 : APEJ Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Operating System, 2015�2024
  • Table 18 : APEJ Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Distribution Channel, 2015�2024
  • Table 19 : APEJ Market Value (US$ Mn) and Volume (Mn Units) by Country, 2015�2024
  • Table 20 : Japan Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Operating System, 2015�2024
  • Table 21 : Japan Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Distribution Channel, 2015�2024
  • Table 22 : MEA Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Operating System, 2015�2024
  • Table 23 : MEA Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Distribution Channel, 2015�2024
  • Table 24 : MEA Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Country, 2015�2024
  • Figure 1 : Average Pricing Analysis by Region, 2016 & 2024
  • Figure 2 : Global Smartphone Market Size Forecast (US$ Mn), 2015-2024
  • Figure 3 : Global Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 4 : Global Smartphone Market Value BPS Analysis by Operating System, 2016 & 2024
  • Figure 5 : Global Smartphone Market Value Y-o-Y Growth (%) by Operating System, 2016-2024
  • Figure 6 : Global Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, by Android OS segment, 2015-2024
  • Figure 7 : Global Smartphone Market Absolute $ Opportunity (US$ Mn), by Android OS segment, 2015-2024
  • Figure 8 : Global Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, iOS segment, 2015-2024
  • Figure 9 : Global Smartphone Market Absolute $ Opportunity (US$ Mn), by iOS segment, 2015-2024
  • Figure 10 : Global Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, by Windows Operating System segment, 2015-2024
  • Figure 11 : Global Smartphone Market Absolute $ opportunity (US$ Mn), by Windows Operating System segment, 2015-2024
  • Figure 12 : Global Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, by Blackberry Operating System segment, 2015-2024
  • Figure 13 : Global Smartphone Market Absolute $ opportunity (US$ Mn), by Blackberry Operating System segment, 2015-2024
  • Figure 14 : Global Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, by others operating system segment 2015-2024
  • Figure 15 : Global Smartphone Market Absolute $ opportunity (US$ Mn), by others operating system segment, 2015-2024
  • Figure 16 : Global Smartphone Market Attractiveness by Operating System, 2024
  • Figure 17 : Global Smartphone Market Value (US$ Mn) and Volume (Mn Units) by Region, 2016 & 2024
  • Figure 18 : Global Smartphone Market Value BPS Analysis by Region, 2016 & 2024
  • Figure 19 : Global Smartphone Market Value Y-o-Y Growth (%), by Region, 2016-2024
  • Figure 20 : Global Smartphone Market Attractiveness, by Region, 2024
  • Figure 21 : North America Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, 2015�2024
  • Figure 22 : North America Smartphone Market Absolute $ Opportunity (US$ Mn), 2016-2024
  • Figure 23 : North America Smartphone Market Value (US$ Mn), by Operating System
  • Figure 24 : North America Smartphone Volume (Mn Units), by Operating System
  • Figure 25 : North America Smartphone Market Value (US$ Mn), by Distribution Channel
  • Figure 26 : North America Smartphone Volume (Mn Units), by Distribution Channel
  • Figure 27 : North America Smartphone Market Value BPS Analysis by Country, 2016 & 2024
  • Figure 28 : North America Smartphone Market Value Y-o-Y Growth (%), by Country, 2016-2024
  • Figure 29 : North America Smartphone Market Value BPS Analysis by Operating System, 2016 & 2024
  • Figure 30 : North America Smartphone Market Value Y-o-Y Growth (%), by Operating System, 2016-2024
  • Figure 31 : North America smartphone Market Value BPS Analysis by Distribution Channel, 2016 & 2024
  • Figure 32 : North America smartphone Market Value Y-o-Y Growth (%), by Distribution Channel, 2016-2024
  • Figure 33 : U.S. Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 34 : Canada Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 35 : North America Smartphone Market Attractiveness Index, by Operating System, 2024
  • Figure 36 : North America Smartphone Market Attractiveness Index, by Distribution Channel, 2024
  • Figure 37 : North America Smartphone Market Attractiveness Index, by Country, 2024
  • Figure 38 : Latin America Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, 2015�2024
  • Figure 39 : Latin America Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 40 : Latin America Smartphone Market Value (US$ Mn), by Operating System
  • Figure 41 : Latin America Smartphone Volume (Mn Units), by Operating System
  • Figure 42 : Latin America Smartphone Market Value (US$ Mn), by Distribution Channel
  • Figure 43 : Latin America Smartphone Volume (Mn Units), by Distribution Channel
  • Figure 44 : Latin America Smartphone Market Value BPS Analysis by Country, 2016 & 2024
  • Figure 45 : Latin America Smartphone Market Value Y-o-Y Growth (%), by Country, 2016-2024
  • Figure 46 : Latin America Smartphone Market Value BPS Analysis by Operating System, 2016 & 2024
  • Figure 47 : Latin America Smartphone Market Value Y-o-Y Growth (%), by Operating System, 2016-2024
  • Figure 48 : Latin America Smartphone Market Value BPS Analysis by Distribution Channel, 2016 & 2024
  • Figure 49 : Latin America Smartphone Market Value Y-o-Y Growth (%), by Distribution Channel, 2016-2024
  • Figure 50 : Argentina Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 51 : Mexico Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 52 : Brazil Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 53 : Rest of Latin America Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 54 : Latin America Smartphone Market Attractiveness Index, by Operating System, 2024
  • Figure 55 : Latin America Smartphone Market Attractiveness Index, by Distribution Channel, 2024
  • Figure 56 : Latin America Smartphone Market Attractiveness Index, by Country, 2024
  • Figure 57 : Western Europe Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, 2015�2024
  • Figure 58 : Western Europe Smartphone Market Absolute $ Opportunity (US$ Mn), 2016-2024
  • Figure 59 : Western Europe Smartphone Market Value (US$ Mn), by Operating System
  • Figure 60 : Western Europe Smartphone Market Volume (Mn Units), by Operating System
  • Figure 61 : Western Europe Smartphone Market Value (US$ Mn), by Distribution Channel
  • Figure 62 : Western Europe Smartphone Volume (Mn Units), by Distribution Channel
  • Figure 63 : Western Europe Smartphone Market Value BPS Analysis by Country, 2016 & 2024
  • Figure 64 : Western Europe Smartphone Market Value Y-o-Y Growth (%), by Country, 2016-2024
  • Figure 65 : Western Europe Smartphone Market Value BPS Analysis by Operating System, 2016 & 2024
  • Figure 66 : Western Europe Smartphone Market Value Y-o-Y Growth (%), by Operating System, 2016-2024
  • Figure 67 : Western Europe Smartphone Market Value BPS Analysis by Distribution Channel, 2016 & 2024
  • Figure 68 : Western Europe Smartphone Market Value Y-o-Y Growth (%), by Distribution Channel, 2016-2024
  • Figure 69 : EU5 Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 70 : Nordic Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 71 : BENELUX Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 72 : Rest of Western Europe Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 73 : Western Europe Smartphone Market Attractiveness Index, by Operating System, 2024
  • Figure 74 : Western Europe Smartphone Market Attractiveness Index, by Distribution Channel, 2024
  • Figure 75 : Western Europe Smartphone Market Attractiveness Index, by Country, 2024
  • Figure 76 : Eastern Europe Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, 2015�2024
  • Figure 77 : Eastern Europe Smartphone Market Absolute $ Opportunity (US$ Mn), 2016-2024
  • Figure 78 : Eastern Europe Smartphone Market Value (US$ Mn), by Operating System
  • Figure 79 : Eastern Europe Smartphone Volume (Mn Units), by Operating System
  • Figure 80 : Eastern Europe Smartphone Market Value (US$ Mn), by Distribution Channel
  • Figure 81 : Eastern Europe Smartphone Market Volume (Mn Units), by Distribution Channel
  • Figure 82 : Eastern Europe Smartphone Market Value BPS Analysis by Country, 2016 & 2024
  • Figure 83 : Eastern Europe Smartphone Market Value Y-o-Y Growth (%), by Country, 2016-2024
  • Figure 84 : Eastern Europe Smartphone Market Value BPS Analysis by Operating System, 2016 & 2024
  • Figure 85 : Eastern Europe Smartphone Market Value Y-o-Y Growth (%), by Operating System, 2016-2024
  • Figure 86 : Eastern Europe Smartphone Market Value BPS Analysis by Distribution Channel, 2016 & 2024
  • Figure 87 : Eastern Europe Smartphone Market Value Y-o-Y Growth (%), by Distribution Channel, 2016-2024
  • Figure 88 : Poland Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 89 : Russia Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 90 : Rest of Eastern Europe Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 91 : Eastern Europe Smartphone Market Attractiveness Index, by Operating System, 2024
  • Figure 92 : Eastern Europe Smartphone Market Attractiveness Index, by Distribution Channel, 2024
  • Figure 93 : Eastern Europe Smartphone Market Attractiveness Index, by Country, 2024
  • Figure 94 : APEJ Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, 2015�2024
  • Figure 95 : APEJ Smartphone Market Absolute $ Opportunity (US$ Mn), 2016-2024
  • Figure 96 : APEJ Smartphone Market Value (US$ Mn), by Operating System
  • Figure 97 : APEJ Smartphone Volume (Mn Units), by Operating System
  • Figure 98 : APEJ Smartphone Market Value (US$ Mn), by Distribution Channel
  • Figure 99 : APEJ Smartphone Market Volume (Mn Units), by Distribution Channel
  • Figure 100 : APEJ Smartphone Market Value BPS Analysis by Country, 2016 & 2024
  • Figure 101 : APEJ Smartphone Market Value Y-o-Y Growth (%), by Country, 2016-2024
  • Figure 102 : APEJ Smartphone Market Value BPS Analysis, by Operating System, 2016 & 2024
  • Figure 103 : APEJ Smartphone Market Value Y-o-Y Growth (%), by Operating System, 2016-2024
  • Figure 104 : APEJ Smartphone Market Value BPS Analysis, by Distribution Channel, 2016 & 2024
  • Figure 105 : APEJ Smartphone Market Value Y-o-Y Growth (%), by Distribution Channel, 2016-2024
  • Figure 106 : China Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 107 : India Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 108 : Korea Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 109 : ASEAN Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 110 : Oceania Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 111 : Rest of Asia Pacific except Japan Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 112 : APEJ Smartphone Market Attractiveness Index, by Operating System, 2024
  • Figure 113 : APEJ Smartphone Market Attractiveness Index, by Distribution Channel, 2024
  • Figure 114 : APEJ Smartphone Market Attractiveness Index, by Country, 2024
  • Figure 115 : Japan Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, 2015�2024
  • Figure 116 : Japan Smartphone Market Absolute $ Opportunity (US$ Mn), 2016-2024
  • Figure 117 : Japan Smartphone Market Value (US$ Mn), by Operating System
  • Figure 118 : Japan Smartphone Volume (Mn Units), by Operating System
  • Figure 119 : Japan Smartphone Market Value (US$ Mn), by Distribution Channel
  • Figure 120 : Japan Smartphone Market Volume (Mn Units), by Distribution Channel (Mn Units)
  • Figure 121 : Japan Smartphone Market Value BPS Analysis by Operating System, 2016 & 2024
  • Figure 122 : Japan Smartphone Market Value Y-o-Y Growth (%), by Operating System, 2016-2024
  • Figure 123 : Japan Smartphone Market Value BPS Analysis by Distribution Channel, 2016 & 2024
  • Figure 124 : Japan Smartphone Market Value Y-o-Y Growth (%), by Distribution Channel, 2016-2024
  • Figure 125 : Japan Smartphone Market Attractiveness Index, by Operating System, 2024
  • Figure 126 : Japan Smartphone Market Attractiveness Index, by Distribution Channel, 2024
  • Figure 127 : MEA Smartphone Market Value (US$ Mn) and Volume (Mn Units) Forecast, 2015�2024
  • Figure 128 : MEA Smartphone Market Absolute $ Opportunity (US$ Mn), 2016-2024
  • Figure 129 : MEA Smartphone Market Value (US$ Mn), by Operating System
  • Figure 130 : MEA Smartphone Volume (Mn Units), by Operating System
  • Figure 131 : MEA Smartphone Market Value (US$ Mn), by Distribution Channel
  • Figure 132 : MEA Smartphone Market Volume (Mn Units), by Distribution Channel
  • Figure 133 : MEA Smartphone Market Value BPS Analysis by Country, 2016 & 2024
  • Figure 134 : MEA Smartphone Market Value Y-o-Y Growth (%), by Country, 2016-2024
  • Figure 135 : MEA Smartphone Market Value BPS Analysis by Operating System, 2016 & 2024
  • Figure 136 : MEA Smartphone Market Value Y-o-Y Growth (%), by Operating System, 2016-2024
  • Figure 137 : MEA Smartphone Market Value BPS Analysis by Distribution Channel, 2016 & 2024
  • Figure 138 : MEA Smartphone Market Value Y-o-Y Growth (%), by Distribution Channel, 2016-2024
  • Figure 139 : GCC Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 140 : South Africa Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 141 : Israel Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 142 : Turkey Smartphone Market Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 143 : Rest of MEA Smartphone Absolute $ Opportunity (US$ Mn), 2015�2024
  • Figure 144 : MEA Smartphone Market Attractiveness Index, by Operating System, 2024
  • Figure 145 : MEA Smartphone Market Attractiveness Index, by Distribution Channel, 2024
  • Figure 146 : MEA Smartphone Market Attractiveness Index, by Country, 2024

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