Campus Tours Benchmarks, 2017 Edition

Oct 2016| PRG072B| Primary Research Group

Report Highlights

The study presents detailed data from 21 private and 13 public colleges and universities about their campus tour operations including but not limited to: trend data in the number of visitors attracted demographic characteristics of the visiting population, i.e, the percentage of visitors accounted for by adult students, international students, high school juniors, high school seniors and other distinct groups; operations data, staff time and funds spent on campus tours; marketing data, spending on the promotion of campus tours; and the use of consultants and the impact of professional student tour operators. The report also covers the actual staging of the campus tour with specific data about stops on the tour deemed most critical; it also has extensive coverage of the number of student guides, their rates of pay and training and retention policies. The study includes advice from peers and a list of institutions worthy of emulation, in the opinion of the survey participants.

Primary Research Group publishes research reports, surveys, and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums, and other institutions. Based on substantial primary and secondary research, our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases, and strategic visions to those of their peers.

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Campus Tours Benchmarks

  • Date - Nov 2014
  • Code - PRG072A

The study looks closely at how 54 colleges and universities plan, develop, implement and evaluate their campus tours.  The report looks at how they staff, train and pay their tour guides. It presents detailed data on salaries and budgets, strategies and best practices.  The study helps its readers to answer questions such as: how many visitors do campuses get? What ...

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