Marketing the College to Parents

Published - May 2014| Code - PRG074A| Affiliate - Primary Research Group

Report Highlights

The study presents data and commentary from 41 colleges about their strategies in marketing the college to the parents of prospective  and current students.  The report helps its readers to answer questions such as: How much do colleges spend marketing specifically to parents? How do they cater to parents during campus tours?  What type of colleges are most likely to cater to parents? How do they market to parents through blogs, social media, newsletters and other information vehicles?  Have colleges hired consultants to help them market to student’s parents? How effective are offices maintained specifically for parents and family relations? What percentage of colleges have family orientation sessions? How effective are these sessions and other means of reaching parents.  What is the role of the Advancement office in marketing to the parents of current and prospective students? What is the role of the Admissions Office?  

Primary Research Group publishes research reports, surveys, and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums, and other institutions. Based on substantial primary and secondary research, our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases, and strategic visions to those of their peers.

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