Online College Fairs Benchmarks

Published - September 2016| Code - PRG144A| Affiliate - Primary Research Group

Report Highlights

This report presents data from 23 colleges about their use of online college fairs, covering their extent of use, partners used, budgets and feelings about the effectiveness online college fairs. The 90 page study gives substantial data on use of specific vendors, college staff time expended on college fairs. The report helps its readers to answer questions such as: do colleges feel that they are better off going it alone or through an outside service provider when staging an online college fair? Do colleges that use online college fairs view them as better at attracting certain kinds of students, such as international students or distance learning students? What are the expected future plans for online college fairs for colleges that have already done them?

Primary Research Group publishes research reports, surveys, and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums, and other institutions. Based on substantial primary and secondary research, our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases, and strategic visions to those of their peers.

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