Survey of Law Firm Website Management Practices, 2016 Edition
The study present data from 27 predominantly major law firms mostly from the USA but also Canada and the UK about how they are developing and managing their websites. The mean number of employees of the firms sampled was 485. The study gives detailed information on staffing, technology, website visitor statistics, budgets, major website redevelopment projects, use of freelancers and consultants, promotional strategy, uses of social media, and organization of law firm committees to run the website. Other areas covered include policies on outsourcing, SEO development, search interface redesign, site usability studies, ease of website revisions, clearances for posting on the site, and other areas of interest to administrators, marketers, senior partners and others in law firm management, technology development and marketing. Data is broken out by law firm size and by the type of client base of the law firms in the sample.
Primary Research Group publishes research reports, surveys, and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums, and other institutions. Based on substantial primary and secondary research, our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases, and strategic visions to those of their peers.