Survey of Use of Instagram in Higher Education Marketing, 2017-18 Edition

Jul 2017| PRG118B| Primary Research Group

Report Highlights

This 98-page special report presents data and commentary on how colleges and universities are using Instagram in their marketing and enrollment efforts.  The study looks at both paid and gratis use of Instagram, imparting critical hard numbers on the amount of staff time higher ed marketers are spending now and plan to spend on Instagram marketing, what features on Instagram that they are using, if they are using paid Instagram ads and, if so, how much are they spending and with what results?  The study also presents data on Instagram followers, both within and outside the college, Instagram comments and much more.  Other issues discussed include model college Instagram sites, use of consultants, use of Instagram vs. other digital marketing options, and how Instagram stacks up vis-a -vis Facebook, Twitter, YouTube, SnapChat, Pinterest, LinkedIn and other digital marketing options. 

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Survey of Use of Instagram in Higher Education Marketing

  • Date - Jan 2016
  • Code - PRG118A

The study presents data from 39 colleges about their use of Instagram. The study examines policies and plans for both paid Instagram advertising and the use of Instagram sites for college marketing. The study helps its readers to answer questions such as: how do college marketers view Instagram? How much staff time and money do they put into their Instagram ...

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