Survey of Use of Instagram in Higher Education Marketing, 2017-18 Edition
This 98-page special report presents data and commentary on how colleges and universities are using Instagram in their marketing and enrollment efforts. The study looks at both paid and gratis use of Instagram, imparting critical hard numbers on the amount of staff time higher ed marketers are spending now and plan to spend on Instagram marketing, what features on Instagram that they are using, if they are using paid Instagram ads and, if so, how much are they spending and with what results? The study also presents data on Instagram followers, both within and outside the college, Instagram comments and much more. Other issues discussed include model college Instagram sites, use of consultants, use of Instagram vs. other digital marketing options, and how Instagram stacks up vis-a -vis Facebook, Twitter, YouTube, SnapChat, Pinterest, LinkedIn and other digital marketing options.
Primary Research Group publishes research reports, surveys, and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums, and other institutions. Based on substantial primary and secondary research, our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases, and strategic visions to those of their peers.