Use of Surveying & Online Survey Tools in College Marketing & Public Relations
The study looks closely at how college administrators in admission, marketing, enrollment management, public relations and other marketing-oriented departments are using surveying and online survey tools to improve performance. The study helps its readers to answer questions such as: what is the role of online survey tools in college marketing and public relations? What services are colleges using and how much are they spending? How much do they spend on traditional market research and surveying services and to what extent have they been replaced by use of online survey tools? Which populations are being surveyed the most and how have colleges benefited? What percentage and types of surveys are done by phone, by mail, in-person or online? How much has surveying increased or decreased in recent years? How are surveys archived and accessed and by
Primary Research Group publishes research reports, surveys, and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums, and other institutions. Based on substantial primary and secondary research, our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases, and strategic visions to those of their peers.