Print Media Global Market Briefing 2018

Published - January 2018| Code - MKB123B| Affiliate - TBRC (Publisher)

Report Highlights

Including: Magazine Publishers, Book and Newspaper Publishers, Directory and Mailing List Publishers, Digital Publishing, Advertising and Global Marketing

Covering: News Corp., Pearson PLC, Bertelsmann, Axel Springer, Gannett Company Inc.

Research Methodology

The report is built on information collected through secondary sources and analysis done by The Business Research Company (TBRC). The secondary sources include the data published by statistical bodies, government agencies, market intelligence databases and annual reports. Insights on the current market scenario, historic and forecast market drivers were gathered from industry reports and news articles.

Note on Market Numbers –

Market value is defined as the revenues earned by organizations for products and services within the specified market. The break down by geography is revenue generated within the specific industry by organizations in the specified geography, irrespective of where they are produced.

The Print Media industry produces a variety of publications, including books, magazines, newspapers and directories. The Print Media industry produces its material in printed materials or electronic media.

North America was the largest region in the print media market in 2017, accounting for around 38% market share. Asia Pacific was the second largest region accounting for around 29% market share. South America was the smallest region accounting for around 3% market share.

Video magazines are a series of online videos that follow the print magazine format. Consumers spend double the amount of time watching video content online, either on desktop or a mobile device, than they do in reading text online. Research from Forrester has calculated that one minute of video is equal to 1.8 million words. Studies have also shown that video advertising generates four times the leads of non-video advertising. Companies like Meredith, Condé Nast, Hearst et al have created video production units.

  • Table 1 : Global Print Media Market, Historic Market Size, 2013-2017
  • Table 2 : Global Print Media Market, Forecast Market Size, 2017-2021
  • Table 3 : Global Print Media Market, Split By Region, 2017
  • Table 4 : Global Print Media Market, Historic And Forecast Growth Rate, By Region, 2013-2021
  • Table 5 : Global Print Media Market, Split By Country, 2017
  • Table 6 : Global Print Media Market, Historic And Forecast Growth Rate, By Country, 2013-2021
  • Table 7 : Global Print Media Market, Key Competitor Estimated Market Shares, 2017
  • Figure 1 : Global Print Media Market, Historic Market Size, 2013-2017
  • Figure 2 : Global Print Media Market, Forecast Market Size, 2017-2021
  • Figure 3 : Global Print Media Market, Split By Region, 2017
  • Figure 4 : Global Print Media Market, Historic And Forecast Growth Rate, By Region, 2013-2021
  • Figure 5 : Global Print Media Market, Split By Country, 2017
  • Figure 6 : Global Print Media Market, Historic And Forecast Growth Rate, By Country, 2013-2021
  • Figure 7 : Global Print Media Market, Key Competitor Estimated Market Shares, 2017

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