Sports Market Global Briefing 2018

Published - January 2018| Code - MKB128B| Affiliate - TBRC (Publisher)

Report Highlights

Including: Spectator Sports, Participatory Sports

Covering: Barcelona FC, FC Bayern Munich, Dallas Cowboys, Manchester United, Real Madrid, International Speedway Corporation, New York Yankees, New England Patriots, Los Angeles Dodgers, Washington Redskins

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Data

Our datasets are created using a wide range of proprietary and public sources including leading government bodies, associations, trade journals, market intelligence reports and trade magazines. Data is modelled based on hard data, extrapolation, regression analysis based on known macro data inputs, interpolation between hard figures, comparisons with other geographies and markets, price estimations, and qualitative inputs. Data is triangulated within our unique market data model covering an exhaustive list of 200+ markets across 12 countries and 5 regions. Comparable data is used for sanity check and trend analysis. For example our global market value data is compared to unit sales and price data for the relevant market as well as relevant macro-economic datasets in order to establish validity.

Market Numbers –

Market value is defined as the revenues earned by organizations for products and services within the specified market. The break down by geography is revenue generated within the specific industry by organizations in the specified geography, irrespective of where they are produced.

Competitor Market Share Data

The competitor market share data is intended to represent the companies that gain the most revenues from the given market and the percentage share of the market that they hold. If a company derives most of its revenues from the market, its revenues are given in full. If a large part of the company's revenues come from other markets, only the division of the company which operates in this market is included. Where accurate information is not available on the revenues a company generates from the market its market share is not included, however a profile of the company may still be included if it is a significant competitor in the market.

Analysis

Analysis is drawn from our Consultants’ wide range of industry and research experience as well as public and proprietary sources. Consultants are trained in research techniques and ethics by the Market Research Society.

Verification Through Expert Interviews

Every year The Business Research Company carries out thousands of interviews with senior executives and industry experts across hundreds of markets. Through these interviews we develop our internal understanding of markets and geographies and cross reference our understanding of global markets with expert feedback utilizing ‘Delphic’ research methodologies.

Referencing

The Business Research Company prides itself on the quality and validity of its data and analysis. Our unique ‘end noted’ referencing approach allows the user to trace our market numbers and analysis back to the specific data sources they were derived from.

Note on Currency Conversions –

All currency conversions are done on the basis of 2016 exchange rates.

The spectator sports market includes sports teams or clubs and independent athletes primarily involved in presenting sporting events before a paying audience. The owners of racing participants primarily involved in entering the participants into racing events or other spectator sports events and the sports trainers who are involved in providing specialized services to support participants in sports events or competitions are part of this industry. The establishments involved in operating race tracks are also included in this industry. This market includes companies offering spectator sports viewing services.

North America was the largest region in the sports market in 2017, accounting for around 33% market share. This was mainly due to highly developed sports infrastructure, high disposable income, increase in number of foreign tourists, increasing corporate investments in sports, increasing broadcasting and media revenues, high popularity of sports such as American football, baseball, basketball, tennis, and wrestling, and government initiatives to promote sports. Western Europe was the second largest region accounting for around 26% market share. Africa was the smallest region accounting for around 3% market share.

Mobile Ticketing
Sports organizers and race organizers are implementing mobile ticketing to provide hassle free ticket purchase experience. Mobile ticketing is the process where customers can buy and validate the tickets using mobile phones. Event organizers production and distribution costs associated with traditional paper based ticketing channels is eliminated with the implementation of mobile ticketing. Apart from this, the data exchanged digitally through ticket transactions enables sports organizers to learn more about fans and generate insights to formulate marketing strategies from the database. For instance, Barcelona implemented mobile ticketing and eliminated paper tickets by introducing a new system that allows fans to scan a bar-code on their phones gain access to matches. Pocono Raceway launched a mobile ticket delivery system that allows fans to have their ticket delivered to their mobile device and have their ticket scanned at the gate directly from their mobile device.

  • Table 1 : Global Sports Market, Historic Market Size, 2013-2017
  • Table 2 : Global Sports Market, Forecast Market Size, 2017 – 2021
  • Table 3 : Global Sports Market, Split By Region, 2017
  • Table 4 : Global Sports Market, Historic And Forecast Growth Rate, By Region, 2013-2021
  • Table 5 : Global Sports Market, Split By Country, 2017
  • Table 6 : Global Sports Market, Historic And Forecast Growth Rate, By Country, 2013-2021
  • Table 7 : Global Sports Market, Key Competitor Estimated Market Shares, 2017
  • Figure 1 : Global Sports Market, Historic Market Size, 2013-2017
  • Figure 2 : Global Sports Market, Forecast Market Size, 2017 – 2021
  • Figure 3 : Global Sports Market, Split By Region, 2017
  • Figure 4 : Global Sports Market, Historic And Forecast Growth Rate, By Region, 2013-2021
  • Figure 5 : Global Sports Market, Split By Country, 2017
  • Figure 6 : Global Sports Market, Historic And Forecast Growth Rate, By Country, 2013-2021
  • Figure 7 : Global Sports Market, Key Competitor Estimated Market Shares, 2017

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