Television Broadcasting Services Market Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

May 2018| TMR636A| Transparency

Report Highlights

Television Broadcasting ServicesMarket: Overview and Segmentation

Growing digitalization (digital migration) and consumption of digital content has changed the medium and mode of these being consumed and/or delivered to customers. Amidst this space, across the television industry, there has been swift shift in the demand and supply trend. These changes are driven by both push from regulatory changes and technology augmented cost effective solutions and services. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a term of ten years, viz. from 2016-2026. Right from providing analysis of changing capital investment patterns by telcosto providing demand oriented consumption patterns of TV broadcasting services, the report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions. The demand estimates of the television broadcasting services market has been broadly analyzed by segmenting it on the basis of platform, which includes the following segments - Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), and Over-the-top Television (OTT). Based on the service provided, the market has been analyzed for two major categories – Public broadcasters and commercial/private broadcasters. Typical examples of commercial broadcasters include companies such as American Broadcasting Company, CBS Interactive, and Comcast Corporation (NBC).

Further, based on different revenue models for availing these services, the report includes analysis of the following different models: advertisement and subscription based. Of these, subscription based revenue model has been further analyzed for two pricing approaches – pay-per-view and on-demand. While the pay-per-view model closely resembles packaged services predominantly followed for conventional services such as cable, satellite, and terrestrial broadcasting services, the on-demand model comprises advanced (next-gen) services such as IPTV and OTT.

The above detailed analysis of market size estimates has been provided for the following geographic segments: North America, Europe, Asia Pacific (APAC), Middle East &Africa (MEA), and South America. Across each of these regions, top-line market estimates for the U.S., Canada, U.K, Germany, France, Russia, China, India, Japan, Australia, GCC, South Africa, and Brazil hasbeen included within the research scope.

To further support market analysis and help build deep understanding of growth dynamics, the report provides the following analyses – Impact of Multi-channel Network over Television Broadcasting Services, Analysis of Linear Television Consumption, Industry Infrastructure Spend Analysis (US$ Bn), Porter’s Five Forces Analysis, Television Broadcasting Services Ecosystem Analysis, Market Attractiveness Analysis, and Competition Matrix providing matrix of competitive positioning of key players as per select parameters. Analysis of industry infrastructure spend has been detailed out on the basis of the following components - third party broadcast products & services vendor spend and in-house spend. Third party spend covers ‘Traditional broadcast products & services’ and ‘digital ecosystem category, IT commercial off-the-shelf (COTs)vendors & cloud-service providers.’ This spend analysis has been provided in terms of % share for years 2012, 2017, and 2026. Overall growth trends of industry spend has been included for the period 2012-2017 as historic trend analysis and 2017-2026 as forecast.

Global Television Broadcasting ServicesMarket: Research Methodology

The market sizing methodology adopted involved a multi-pronged approach, ultimately resulting in data being triangulated from all models/approaches. Primary focus has been on analyzing information as retrieved through the primary approach which required interaction with industry experts. These included professionals across companies involved at various stages of the ecosystem/supply chain. Data heads such as subscriber base, capital expenditure trends, technology hurdles and outlook, technology adoption and penetration trends were some of the key parameters modelled based on inputs received. These were simultaneously also verified against information collected through different secondary sources. Major sources include company annual reports, analyst briefings, technology white papers, industry magazines/publications, expert blogs, and paid secondary databases. Apart from data aggregated from these models, the process also involved analysis against available in- house repository and expert panel opinion.

Global Television Broadcasting ServicesMarket: Competitive Dynamics

The analysis included in the report has been developed based on a study of key performance parameters of companies active across the ecosystem, with TV broadcast service providers making up the majority of the list. Some of the players/companies which were subsequently profiled and included in the final report draft include A&E Television Networks, LLC, AT & T, Inc., British Broadcasting Corporation, CANAL+ GROUP, CBS Interactive, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Comcast Corporation, Canadian Broadcasting Corporation, Heartland Media, LLC, RTL Group, Time Warner, Inc., Tivo Corporation, and Viacom International, Inc.

The television broadcasting markethas been segmented as below:

Market Segmentation: GlobalTelevision Broadcasting ServicesMarket

By Delivery Platform
Digital Terrestrial Broadcast
Satellite Broadcast
Cable Television Broadcasting Services
Internet Protocol Television (IPTV)
Over-the-top Television (OTT)

By Broadcaster Type
Public
Commercial

By Revenue Model
Subscription
Pay-per View
On-demand
Advertisement
Digital Interactive Broadcasting

In addition, the report provides analysis of the television broadcasting market with respect to the following geographic segments:
North America
The U.S.
Canada
Rest of North America
Europe
The U.K.
Germany
France
Russia
Rest of Europe
Asia Pacific (APAC)
China
India
Japan
Australia
Rest of Asia Pacific
Middle East &Africa (MEA)
GCC
South Africa
Rest of MEA
South America
Brazil
Rest of South America

  • Table 1 : Infrastructure Expenditure Analysis of Broadcasting Industry (US$ Mn), 2017
  • Table 2 : Spend by Component, 2012, 2017, 2026 (%)
  • Table 3 : Global Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Delivery Platform, 2016 - 2026
  • Table 4 : Global Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Broadcaster Type, 2016 - 2026
  • Table 5 : Global Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Services/ Revenue Model, 2016 - 2026
  • Table 6 : Global Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Region, 2016 - 2026
  • Table 7 : North America Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Delivery Platform, 2016 - 2026
  • Table 8 : North America Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Broadcaster Type, 2016 - 2026
  • Table 9 : North America Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Services/ Revenue Model, 2016 - 2026
  • Table 10 : North America Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Country, 2016 - 2026
  • Table 11 : Europe Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Delivery Platform, 2016 - 2026
  • Table 12 : Europe Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Broadcaster Type, 2016 - 2026
  • Table 13 : Europe Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Services/ Revenue Model, 2016 - 2026
  • Table 14 : Europe Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Country, 2016 - 2026
  • Table 15 : Asia Pacific Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Delivery Platform, 2016 - 2026
  • Table 16 : Asia Pacific Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Broadcaster Type, 2016 - 2026
  • Table 17 : Asia Pacific Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Services/ Revenue Model, 2016 - 2026
  • Table 18 : Asia Pacific Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Country, 2016 - 2026
  • Table 19 : MEA Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Delivery Platform, 2016 - 2026
  • Table 20 : MEA Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Broadcaster Type, 2016 - 2026
  • Table 21 : MEA Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Services/ Revenue Model, 2016 - 2026
  • Table 22 : MEA Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Country, 2016 - 2026
  • Table 23 : South America Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Delivery Platform, 2016 - 2026
  • Table 24 : South America Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Broadcaster Type, 2016 - 2026
  • Table 25 : South America Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Services/ Revenue Model, 2016 - 2026
  • Table 26 : South America Television Broadcasting Services Market Revenue (US$ Bn) Forecast, By Country, 2016 – 2026
  • Figure 1 : Trend Analysis of Infrastructure Expenditure (2012-2026) (Y-o-Y)
  • Figure 2 : Global Television Broadcasting Services Market Size (US$ Bn) Forecast, 2016– 2026
  • Figure 3 : Global Television Broadcasting Services Market Y-o-Y Growth (Value %) Forecast, 2016 – 2026
  • Figure 4 : Global Television Broadcasting Services Market Opportunity Analysis, 2016 – 2026
  • Figure 5 : Global Television Broadcasting Services Market Value Share, by Delivery Platform (2018)
  • Figure 6 : Global Television Broadcasting Services Market Value Share, by Delivery Platform (2026)
  • Figure 7 : Global Television Broadcasting Services Market Value Share, by Broadcaster Type (2018)
  • Figure 8 : Global Television Broadcasting Services Market Value Share, by Broadcaster Type (2026)
  • Figure 9 : Global Television Broadcasting Services Market Value Share, by Revenue Stream (2018)
  • Figure 10 : Global Television Broadcasting Services Market Value Share, by Revenue Stream (2026)
  • Figure 11 : Global Television Broadcasting Services Market Value Share, by Delivery Platform (2018)
  • Figure 12 : Global Television Broadcasting Services Market Value Share, by Delivery Platform (2026)
  • Figure 13 : Comparison Matrix
  • Figure 14 : Global Television Broadcasting Services Market Attractiveness Analysis, by Delivery Platform
  • Figure 15 : Global Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2018)
  • Figure 16 : Global Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2026)
  • Figure 17 : Comparison Matrix
  • Figure 18 : Television Broadcasting Services Market Attractiveness Analysis, By Broadcaster Type
  • Figure 19 : Global Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2018)
  • Figure 20 : Global Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2026)
  • Figure 21 : Comparison Matrix
  • Figure 22 : Television Broadcasting Services Market Attractiveness Analysis, By Services/ Revenue Model
  • Figure 23 : Global Television Broadcasting ServicesMarket Value Share (%) Analysis, By Region (2018)
  • Figure 24 : Global Television Broadcasting ServicesMarket Value Share (%) Analysis, By Region (2026)
  • Figure 25 : Global Television Broadcasting Services Market Attractiveness Analysis, by Region
  • Figure 26 : North America Television Broadcasting Services Market Revenue (US$ Bn) and Y-o-Y Forecast, 2018– 2026
  • Figure 27 : North Television Broadcasting Services Opportunity Growth Analysis (US$ Bn) Forecast, 2016 – 2026
  • Figure 28 : North America Television Broadcasting Services Market Value Share, by Delivery Platform (2018)
  • Figure 29 : North America Television Broadcasting Services Market Value Share, by Delivery Platform (2026)
  • Figure 30 : North America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2018)
  • Figure 31 : North America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2026)
  • Figure 32 : North America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2018)
  • Figure 33 : North America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2026)
  • Figure 34 : North America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2018)
  • Figure 35 : North America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2026)
  • Figure 36 : North America Television Broadcasting Services Market Attractiveness Analysis, by Delivery Platform
  • Figure 37 : North America Television Broadcasting Services Market Attractiveness Analysis, by Broadcaster Type
  • Figure 38 : North America Television Broadcasting Services Market Attractiveness Analysis, by Services/ Revenue Model
  • Figure 39 : North America Television Broadcasting Services Market Attractiveness Analysis, by Country
  • Figure 40 : Europe Television Broadcasting Services Market Revenue (US$ Bn) and Y-o-Y Forecast, 2018– 2026
  • Figure 41 : Europe Television Broadcasting Services Opportunity Growth Analysis (US$ Bn) Forecast, 2016 – 2026
  • Figure 42 : Europe Television Broadcasting Services Market Value Share, by Delivery Platform (2018)
  • Figure 43 : Europe Television Broadcasting Services Market Value Share, by Delivery Platform (2026)
  • Figure 44 : Europe Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2018)
  • Figure 45 : Europe Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2026)
  • Figure 46 : Europe Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2018)
  • Figure 47 : Europe Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2026)
  • Figure 48 : Europe Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2018)
  • Figure 49 : Europe Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2026)
  • Figure 50 : Europe Television Broadcasting Services Market Attractiveness Analysis, by Delivery Platform
  • Figure 51 : Europe Television Broadcasting Services Market Attractiveness Analysis, by Broadcaster Type
  • Figure 52 : Europe Television Broadcasting Services Market Attractiveness Analysis, by Services/ Revenue Model
  • Figure 53 : Europe Television Broadcasting Services Market Attractiveness Analysis, by Country
  • Figure 54 : Asia Pacific Television Broadcasting Services Market Revenue (US$ Bn) and Y-o-Y Forecast, 2018– 2026
  • Figure 55 : Asia Pacific Television Broadcasting Services Opportunity Growth Analysis (US$ Bn) Forecast, 2016 – 2026
  • Figure 56 : Asia Pacific Television Broadcasting Services Market Value Share, by Delivery Platform (2018)
  • Figure 57 : Asia Pacific Television Broadcasting Services Market Value Share, by Delivery Platform (2026)
  • Figure 58 : Asia Pacific Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2018)
  • Figure 59 : Asia Pacific Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2026)
  • Figure 60 : Asia Pacific Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2018)
  • Figure 61 : Asia Pacific Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2026)
  • Figure 62 : Asia Pacific Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2018)
  • Figure 63 : Asia Pacific Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2026)
  • Figure 64 : Asia Pacific Television Broadcasting Services Market Attractiveness Analysis, by Delivery Platform
  • Figure 65 : Asia Pacific Television Broadcasting Services Market Attractiveness Analysis, by Broadcaster Type
  • Figure 66 : Asia Pacific Television Broadcasting Services Market Attractiveness Analysis, by Services/ Revenue Model
  • Figure 67 : Asia Pacific Television Broadcasting Services Market Attractiveness Analysis, by Country
  • Figure 68 : MEA Television Broadcasting Services Market Revenue (US$ Bn) and Y-o-Y Forecast, 2018– 2026
  • Figure 69 : MEA Television Broadcasting Services Opportunity Growth Analysis (US$ Bn) Forecast, 2016 – 2026
  • Figure 70 : MEA Television Broadcasting Services Market Value Share, by Delivery Platform (2018)
  • Figure 71 : MEA Television Broadcasting Services Market Value Share, by Delivery Platform (2026)
  • Figure 72 : MEA Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2018)
  • Figure 73 : MEA Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2026)
  • Figure 74 : MEA Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2018)
  • Figure 75 : MEA Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2026)
  • Figure 76 : MEA Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2018)
  • Figure 77 : MEA Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2026)
  • Figure 78 : MEA Television Broadcasting Services Market Attractiveness Analysis, by Delivery Platform
  • Figure 79 : MEA Television Broadcasting Services Market Attractiveness Analysis, by Broadcaster Type
  • Figure 80 : MEA Television Broadcasting Services Market Attractiveness Analysis, by Services/ Revenue Model
  • Figure 81 : MEA Television Broadcasting Services Market Attractiveness Analysis, by Country
  • Figure 82 : South America Television Broadcasting Services Market Revenue (US$ Bn) and Y-o-Y Forecast, 2018– 2026
  • Figure 83 : South America Television Broadcasting Services Opportunity Growth Analysis (US$ Bn) Forecast, 2016 – 2026
  • Figure 84 : South America Television Broadcasting Services Market Value Share, by Delivery Platform (2018)
  • Figure 85 : South America Television Broadcasting Services Market Value Share, by Delivery Platform (2026)
  • Figure 86 : South America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2018)
  • Figure 87 : South America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Broadcaster Type (2026)
  • Figure 88 : South America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2018)
  • Figure 89 : South America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Services/ Revenue Model (2026)
  • Figure 90 : South America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2018)
  • Figure 91 : South America Television Broadcasting ServicesMarket Value Share (%) Analysis, By Country (2026)
  • Figure 92 : South America Television Broadcasting Services Market Attractiveness Analysis, by Delivery Platform
  • Figure 93 : South America Television Broadcasting Services Market Attractiveness Analysis, by Broadcaster Type
  • Figure 94 : South America Television Broadcasting Services Market Attractiveness Analysis, by Services/ Revenue Model
  • Figure 95 : South America Television Broadcasting Services Market Attractiveness Analysis, by Country

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