Virtual Fitting Room Market Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

Dec 2018| TMR1129A| Transparency

Report Highlights

Virtual Fitting Room Market: Overview and Segmentation

A quickly evolving competitive environment, seismic shift toward advanced shopping, and the continuously changing opinions of highly informed customers are leading to a new perception in the retail industry. Fashion retailers are adopting virtual fitting rooms to drastically enhance the online as well as in-store shopping experience and save shopping time of their customers. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a term of ten years, viz. from 2016-2026. Right from providing analysis of changing capital investment patterns by retailers on integrating advanced technologies in their stores or implementing new features in their e-commerce websites and apps, the report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions. The demand estimates of the virtual fitting room market have been broadly analyzed by segmenting it on the basis of end-users, which includes e-commerce and physical store. Physical store is further bifurcated into Apparel, jewelry & watches, eyewear, and others (shoes, cosmetics).

Based on component, the market has been segmented into hardware, software, and services. Hardware segment is further categorized into prefabricated and customized. Of these, customized hardware segment has been further segregated into smart mirrors, screen/display, and others (sensors, etc.). Software segment is categorized into firmware/platform and mobile application. Services segment is categorized into consulting, integration, and maintenance.

The above detailed analysis of market size estimates has been provided for the following geographic segments North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. Across each of these regions, top-line market estimates for the U.S., Canada, U.K, Germany, France, China, India, Japan, GCC, South Africa, and Brazil has been included within the research scope.

To further support market analysis and help build deep understanding of growth dynamics, the report provides the following analyses – impact of consumer behavior on virtual fitting rooms, analysis of different technologies supporting the growth of the virtual fitting room market, and trend analysis of the retail industry. Macro-economic factors analysis, Porter’s five Forces Analysis, technology roadmap, virtual fitting room value chain analysis, market attractiveness analysis, and competition matrix providing matrix of competitive positioning of key players as per select parameters are also analyzed in the report.

Global Virtual Fitting Room Market: Research Methodology

The market sizing methodology adopted involved a multi-pronged approach, ultimately resulting in data being triangulated from all models/approaches. Primary focus has been on analyzing information as retrieved through the primary approach which required interaction with industry experts. These included professionals across companies involved at various stages of the ecosystem/supply chain. Data heads such as technology adoption and penetration trends,total number of fashion stores, capital expenditure trends, technology hurdles and outlookwere some of the key parameters modelled based on inputs received. These were simultaneously also verified against information collected through different secondary sources. Major sources include company annual reports, analyst briefings, technology white papers, industry magazines/publications, expert blogs, and paid secondary databases. Apart from data aggregated from these models, the process also involved analysis against available in- house repository and expert panel opinion.

Global Virtual Fitting Room Market: Competitive Dynamics

The analysis included in the report has been developed based on a study of key performance parameters of companies active across the ecosystem, with virtual fitting room solution providers making up the majority of the list. Some of the players/companies which were subsequently profiled and included in the final report draft include Zugara, Inc., Visualook, Virtusize AB, True Fit Corporation, Total Immersion, Sizebay, Secret Sauce Partners Inc., REACTIVE REALITY GMBH, Metail, Imaginate Technologies, Inc., Fitnect Interactive, Fitle, Fit Analytics, ELSE Corp srl, Dressformer, Coitor IT Tech, and 3D-A-PORTER LTD.

The virtual fitting room market has been segmented as below:

Market Segmentation: Global Virtual Fitting Room Market

By Component

Hardware
Pre-fabricated
Customized
Screen/Mirror
Other Sensors
Software
Firmware/Platform
Mobile Application
Services
Consulting
Integration
Maintenance
 By End-user

E-commerce
Physical Store
Apparel
Jewelry and Watches
Eyewear
Others (Shoes, Accessories)
In addition, the report provides analysis of the virtual fitting room market with respect to the following geographic segments:

North America
The U.S.
Canada
Rest ofNorth America
Europe
The U.K.
Germany
France
Rest of Europe
Asia Pacific (APAC)
China
India
Japan
Rest of Asia Pacific
Middle East & Africa (MEA)
GCC
South Africa
Rest ofMEA
South America
Brazil
Rest ofSouth America

  • Table 1 : North America ICT Spending (US$ Mn)
  • Table 2 : Europe ICT Spending (US$ Mn)
  • Table 3 : Asia Pacific ICT Spending (US$ Mn)
  • Table 4 : MEA ICT Spending (US$ Mn)
  • Table 5 : South America ICT Spending (US$ Mn)
  • Table 6 : Mergers & Acquisitions, Expansions
  • Table 7 : New Entrants
  • Table 8 : Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
  • Table 9 : Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
  • Table 10 : Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
  • Table 11 : Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
  • Table 12 : Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
  • Table 13 : Global Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region, 2016 – 2026
  • Table 14 : North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
  • Table 15 : North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
  • Table 16 : North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
  • Table 17 : North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
  • Table 18 : North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
  • Table 19 : North America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026
  • Table 20 : Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
  • Table 21 : Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
  • Table 22 : Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
  • Table 23 : Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
  • Table 24 : Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
  • Table 25 : Europe Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026
  • Table 26 : Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
  • Table 27 : Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
  • Table 28 : Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
  • Table 29 : Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
  • Table 30 : Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
  • Table 31 : Asia Pacific Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026
  • Table 32 : MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
  • Table 33 : MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
  • Table 34 : MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
  • Table 35 : MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
  • Table 36 : MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
  • Table 37 : MEA Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026
  • Table 38 : South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, 2016 – 2026
  • Table 39 : South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Hardware, 2016 – 2026
  • Table 40 : South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Software, 2016 – 2026
  • Table 41 : South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Component, by Services, 2016 – 2026
  • Table 42 : South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by End-user, 2016 – 2026
  • Table 43 : South America Virtual Fitting Room Market Size (US$ Mn) Forecast, by Region/Country, 2016 – 2026
  • Figure 1 : Global Virtual Fitting Room Market, Fastest Growing Region, CAGR (%)
  • Figure 2 : Global Virtual Fitting Room Market Size (US$ Mn) Forecast, 2016–2026
  • Figure 3 : In-Store Shopping Vs. Online Shopping, 2017
  • Figure 4 : Mobile Vs. Desktop Online Shopping Daily
  • Figure 5 : Historic growth trends, 2012-2017 (US$ Mn)
  • Figure 6 : Forecast trends, 2018-2026 (US$ Mn)
  • Figure 7 : Global Virtual Fitting Room Market Attractiveness Analysis, by Component
  • Figure 8 : Global Virtual Fitting Room Market Attractiveness Analysis, by End-user
  • Figure 9 : Global Virtual Fitting Room Market Attractiveness Analysis, by Region
  • Figure 10 : Global Virtual Fitting Room Market Revenue (US$ Mn) and Y-o-Y Forecast, 2016 – 2026
  • Figure 11 : Global Virtual Fitting Room Market Opportunity Growth Analysis (US$ Mn) Forecast, 2016 – 2026
  • Figure 12 : Global Virtual Fitting Room Market Share Analysis, by Component (2018)
  • Figure 13 : Global Virtual Fitting Room Market Share Analysis, by Component (2026)
  • Figure 14 : Global Virtual Fitting Room Market Share Analysis, by Hardware (2018)
  • Figure 15 : Global Virtual Fitting Room Market Share Analysis, by Hardware (2026)
  • Figure 16 : Global Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2018)
  • Figure 17 : Global Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2026)
  • Figure 18 : Global Virtual Fitting Room Market Share Analysis, by Software (2018)
  • Figure 19 : Global Virtual Fitting Room Market Share Analysis, by Software (2026)
  • Figure 20 : Global Virtual Fitting Room Market Share Analysis, by Services, (2018)
  • Figure 21 : Global Virtual Fitting Room Market Share Analysis, by Services, (2026)
  • Figure 22 : Global Virtual Fitting Room Market Share Analysis, by End-user (2018)
  • Figure 23 : Global Virtual Fitting Room Market Share Analysis, by End-user (2026)
  • Figure 24 : Global Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2018)
  • Figure 25 : Global Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2026)
  • Figure 26 : Global Virtual Fitting Room Market Share Analysis, by Region (2018)
  • Figure 27 : Global Virtual Fitting Room Market Share Analysis, by Region (2026)
  • Figure 28 : North America Virtual Fitting Room Market Share Analysis, by Component (2018)
  • Figure 29 : North America Virtual Fitting Room Market Share Analysis, by Component (2026)
  • Figure 30 : North America Virtual Fitting Room Market Share Analysis, by Hardware (2018)
  • Figure 31 : North America Virtual Fitting Room Market Share Analysis, by Hardware (2026)
  • Figure 32 : North America Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2018)
  • Figure 33 : North America Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2026)
  • Figure 34 : North America Virtual Fitting Room Market Share Analysis, by Software (2018)
  • Figure 35 : North America Virtual Fitting Room Market Share Analysis, by Software (2026)
  • Figure 36 : North America Virtual Fitting Room Market Share Analysis, by Services, (2018)
  • Figure 37 : North America Virtual Fitting Room Market Share Analysis, by Services, (2026)
  • Figure 38 : North America Virtual Fitting Room Market Share Analysis, by End-user (2018)
  • Figure 39 : North America Virtual Fitting Room Market Share Analysis, by End-user (2026)
  • Figure 40 : North America Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2018)
  • Figure 41 : North America Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2026)
  • Figure 42 : North America Virtual Fitting Room Market Share Analysis, by Region/Country (2018)
  • Figure 43 : North America Virtual Fitting Room Market Share Analysis, by Region/Country (2026)
  • Figure 44 : Europe Virtual Fitting Room Market Share Analysis, by Component (2018)
  • Figure 45 : Europe Virtual Fitting Room Market Share Analysis, by Component (2026)
  • Figure 46 : Europe Virtual Fitting Room Market Share Analysis, by Hardware (2018)
  • Figure 47 : Europe Virtual Fitting Room Market Share Analysis, by Hardware (2026)
  • Figure 48 : Europe Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2018)
  • Figure 49 : Europe Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2026)
  • Figure 50 : Europe Virtual Fitting Room Market Share Analysis, by Software (2018)
  • Figure 51 : Europe Virtual Fitting Room Market Share Analysis, by Software (2026)
  • Figure 52 : Europe Virtual Fitting Room Market Share Analysis, by Services, (2018)
  • Figure 53 : Europe Virtual Fitting Room Market Share Analysis, by Services, (2026)
  • Figure 54 : Europe Virtual Fitting Room Market Share Analysis, by End-user (2018)
  • Figure 55 : Europe Virtual Fitting Room Market Share Analysis, by End-user (2026)
  • Figure 56 : Europe Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2018)
  • Figure 57 : Europe Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2026)
  • Figure 58 : Europe Virtual Fitting Room Market Share Analysis, by Region/Country (2018)
  • Figure 59 : Europe Virtual Fitting Room Market Share Analysis, by Region/Country (2026)
  • Figure 60 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Component (2018)
  • Figure 61 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Component (2026)
  • Figure 62 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Hardware (2018)
  • Figure 63 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Hardware (2026)
  • Figure 64 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2018)
  • Figure 65 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2026)
  • Figure 66 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Software (2018)
  • Figure 67 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Software (2026)
  • Figure 68 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Services, (2018)
  • Figure 69 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Services, (2026)
  • Figure 70 : Asia Pacific Virtual Fitting Room Market Share Analysis, by End-user (2018)
  • Figure 71 : Asia Pacific Virtual Fitting Room Market Share Analysis, by End-user (2026)
  • Figure 72 : Asia Pacific Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2018)
  • Figure 73 : Asia Pacific Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2026)
  • Figure 74 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Region/Country (2018)
  • Figure 75 : Asia Pacific Virtual Fitting Room Market Share Analysis, by Region/Country (2026)
  • Figure 76 : MEA Virtual Fitting Room Market Share Analysis, by Component (2018)
  • Figure 77 : MEA Virtual Fitting Room Market Share Analysis, by Component (2026)
  • Figure 78 : MEA Virtual Fitting Room Market Share Analysis, by Hardware (2018)
  • Figure 79 : MEA Virtual Fitting Room Market Share Analysis, by Hardware (2026)
  • Figure 80 : MEA Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2018)
  • Figure 81 : MEA Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2026)
  • Figure 82 : MEA Virtual Fitting Room Market Share Analysis, by Software (2018)
  • Figure 83 : MEA Virtual Fitting Room Market Share Analysis, by Software (2026)
  • Figure 84 : MEA Virtual Fitting Room Market Share Analysis, by Services, (2018)
  • Figure 85 : MEA Virtual Fitting Room Market Share Analysis, by Services, (2026)
  • Figure 86 : MEA Virtual Fitting Room Market Share Analysis, by End-user (2018)
  • Figure 87 : MEA Virtual Fitting Room Market Share Analysis, by End-user (2026)
  • Figure 88 : MEA Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2018)
  • Figure 89 : MEA Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2026)
  • Figure 90 : MEA Virtual Fitting Room Market Share Analysis, by Region/Country (2018)
  • Figure 91 : MEA Virtual Fitting Room Market Share Analysis, by Region/Country (2026)
  • Figure 92 : South America Virtual Fitting Room Market Share Analysis, by Component (2018)
  • Figure 93 : South America Virtual Fitting Room Market Share Analysis, by Component (2026)
  • Figure 94 : South America Virtual Fitting Room Market Share Analysis, by Hardware (2018)
  • Figure 95 : South America Virtual Fitting Room Market Share Analysis, by Hardware (2026)
  • Figure 96 : South America Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2018)
  • Figure 97 : South America Virtual Fitting Room Market Share Analysis, by Hardware, by Customized (2026)
  • Figure 98 : South America Virtual Fitting Room Market Share Analysis, by Software (2018)
  • Figure 99 : South America Virtual Fitting Room Market Share Analysis, by Software (2026)
  • Figure 100 : : South America Virtual Fitting Room Market Share Analysis, by Services, (2018)
  • Figure 101 : : South America Virtual Fitting Room Market Share Analysis, by Services, (2026)
  • Figure 102 : : South America Virtual Fitting Room Market Share Analysis, by End-user (2018)
  • Figure 103 : : South America Virtual Fitting Room Market Share Analysis, by End-user (2026)
  • Figure 104 : : South America Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2018)
  • Figure 105 : : South America Virtual Fitting Room Market Share Analysis, by End-user, by Physical Store (2026)
  • Figure 106 : : South America Virtual Fitting Room Market Share Analysis, by Region/Country (2018)
  • Figure 107 : : South America Virtual Fitting Room Market Share Analysis, by Region/Country (2026)

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