Global Exhibition Market 

Exhibitions can be defined as temporary events in different recurring intervals wherein new products and services are presented. The number of exhibitions occurring worldwide are observed to be increasing and they should not be underestimated as important marketing tools as they allow companies to reach a huge target market at one go. Exhibitions represent the marketplace in one place and time - bringing together suppliers, buyers, purchase influencers, consultants and the media. As a result, it can be seen that exhibitions are an incredibly versatile marketing medium that provide an environment for companies to launch new products, generate media coverage, build brand awareness, generate leads and retain existing customers. Exhibitors (or sellers) can typically range from manufacturers or distributers to retail outlets or service organizations that are looking to bring their products/services directly to the end user.

Exhibition companies provide the arrangement of the venues, facilities at the location. These companies facilitate in B2B businesses. It is an effective medium for the growth of the business as it provides an open showcase for the business and networking in the market. The exhibition market is worthy of a business to launch their new product. With the increasing adoption of technology, there is an increasing number of exhibitions that are beginning to offer their own apps. Moreover, with the expanding capacities for industries, exhibitions provide potential for businesses to attract an audience. As a result, the increased demand for business focused events are driving the growth of the exhibition market.

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