North America Anti-Counterfeit Packaging Market

Counterfeits are unauthorized reproductions of a trademarked brand which are identical to genuine products. Counterfeit goods include clothing, jewelry, medications, cigarettes, electronic equipment and parts among others. Secure packaging is necessary to avoid counterfeit products. Counterfeiting has always posed a threat to a variety of industries, especially the Healthcare and Pharmaceutical sectors. Preventing the counterfeiting of sensitive and vulnerable products is an initiative globally and one in which packaging plays a crucial role on the front lines in thwarting crime that causes economic damage and risks the health of consumers.

Anti-counterfeiting packaging is defined as the process of assigning secure packaging to the product in order to minimize infringement and counterfeiting. The market for counterfeit goods is growing worldwide and companies have to work harder than ever to combat this threat. Counterfeiting is a major problem in many market sectors, with the pharmaceutical industry most at risk due to the illegal and dangerous substance used in counterfeit drugs. Today food and pharmaceutical companies are adopting anti-counterfeiting packaging measures to prevent imitation and confirm the safety of the goods.

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