Global Customer Journey Analytics Market Size and Forecast to 2025

Aug 2018| VMR1009A| Verified Market Research

Report Highlights

At Verified Market Intelligence, we provide a market study that encompasses both qualitative and quantitative assessments of latest trends for the market segmentations classified by our analysts. According to our research team, the Global Customer Journey Analytics Market was valued at USD 4.89 billion in 2017 and is projected to reach USD 25.39 billion by 2025, growing at a CAGR of 21.02% from 2018 to 2025. Our research study mainly includes an in-depth study of the market which includes major drivers, restraints, opportunities and challenges faced in the market along with the latest industrial trends.
 
Customer journey analytics can be best described as a convenient application designed especially for customer-client relationship manager and human resource executives in order to compile information based on the feedback given by the consumers. This helps companies to have a track on their customer’s preferences and their inclination. These kind of applications are mainly optimized using business analytics software which is coded by the big data analysis professionals to attain customer and employee contentment and prevent various factors such as customer churning. The global customer journey analytics has attracted many clients and has benefitted multiple companies.

Customer journey analytics influenced applications have readily helped the companies to reduce the customer churning rate and has boosted the customer outreach and technical support systems. These characteristics acts as potential drivers for the global customer journey analytics whereas the complexity and delicacy of the tools and applications has posed a difficulty for various companies competing in the global market and has caused a hindrance in the growth rate of the overall market.


The “Global Customer Journey Analytics Market” study report will provide a valuable insight with an emphasis on the global market including some of the major players such as IBM Corporation, SAP, Adobe Systems, Servion, Salesforce, Pointillist, Callminer, Clickfox and many more. Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis.

As a part of market estimation, the study also comprises a list of tables and figures for the “Global Customer Journey Analytics Market” which focuses on a constructive knowledge essential for the companies or individuals interested in the market study report. As a part of market segmentation, our study exhibits a market analysis on the basis of application and geography.

On the basis of application, the “Global Customer Journey Analytics Market” can be categorized as customer segmentation & targeting, customer behavioral analysis, customer churn analysis, brand management and campaign management. In terms of geography, Asia Pacific accounts for the fastest growing market due to the presence of numerous developing countries in this region along with their emerging markets. The Chinese market has a major share in this region.

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