Global Digital Printing Services Market

Digital printing can be defined as the process of printing digital-based images onto different media substrates such as paper, photo paper, canvas, fabric, synthetics, cardstock, and other substrates. In contrast to traditional offset printing, digital printing does not require a printing plate. When it comes to digital printing, an image is sent directly to the printer using digital files in formats such as PDF, TIFF, PSD or other formats. The technology of digital printing eliminates several of the mechanical steps that are usually required for more traditional printing methods such as manually stripping pieces together, making plates or making films and color proofs. Digital printing provides one of the most affordable solutions for the customization of printed items such as direct mail pieces and letters, marketing materials, business cards, and more.

A few of the major factors driving the digital printing services market are a reduction in the overall cost of printing and increased awareness about the benefits of digital printing over the conventional ones. As digital printing eliminates the need for the various steps that were once required for the conventional printing method (the various instruments used for the arrival to the end product), the cost for the overall printing process decreases as a result. With the emergence of digital printing came the broadening of the scope for several industries. Digital printing allows for the printing of digital-based images, to be directly printed onto various media substrates such as paper, photo paper, canvas, fabric, synthetics, cardstock, and other substrates. This increase in the opportunity for a customizable technique that allows for conventional materials such as fabric and packaging material leads to the significant facilitation of the packaging and the textile industry.

However, the high cost of investment remains a challenge for digital printing. Digital printing machines require a higher investment in comparison to conventional printing machines. When comparing the total cost of ownership (water, energy, operators, service costs, ink, and others) between conventional printing and digital printing, digital printing is around 1.5 times as expensive as conventional printing.

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