Global Digital Signage Market
The Global Digital Signage Market was valued at USD 19.64 billion in 2016 and is projected to reach USD 37.75 billion by 2025, growing at a CAGR of 7.53% from 2017 to 2025.
Digital signage refers to digital sign boards, billboards and similar display devices used for displaying visual information, most commonly in outdoor public areas. It is generally connected by a content management system or software that sends the display system the data to be displayed. Benefits of digital signage includes - enhances the learning experience, improves information dissemination, improves your image, improves safety, minimizes perceived wait time, and increase sales.
1. Market Drivers
1.1 Growing interactivity capabilities of the digital signage systems
1.2 Improved panel size and brightness of displays for enhanced product advertisement and promotion
1.3 Rising demand for cloud-based software
1.4 Growing adoption of digital signage in the commercial sector
1.5 Cost-effectiveness of digital signage
1.6 Technological advancements in display technology
2. Market Restraints
2.1 Changing selling price of display panel
2.2 Equipments not suitable for all environmental conditions
2.3 Poor interoperability between devices
The Global Digital Signage Market is segmented on the component, product, application, and region.
1. By Component:
2. By Product:
2.2 Sign Boards
2.4 Menu Boards
3. By Application:
4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Middle East & Africa
The major players in the market are as follows:
1. Sharp Corporation
2. Samsung Electronics Co., Ltd.
3. NEC Display Solutions Ltd
4. Scala Inc.
5. Omnivex Corporation
6. LG Display Co., Ltd.
7. Panasonic Corporation
8. Sony Corporation
9. Au Optronics Corporation
10. Planar Systems, Inc.
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Digital Signage Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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