Global Mobile Analytics Market

Dec 2018| VMR853A| Verified Market Research

Report Highlights

Global Mobile Analytics Market
By Deployment Model (Cloud, On-premise), Type (Application performance analytics, Mobile advertisement and marketing analytics, In-app behavioral analytics), Vertical, and Regional Market Size, Status and Forecast to 2025

Market Overview:
The Global Mobile Analytics Market was valued at USD 1.77 billion in 2016 and is projected to reach USD 12.89 billion by 2025, growing at a CAGR of 24.68% from 2017 to 2025.

Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile analytics solution provides the client with several benefits including – crash monitoring, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage data, provides custom events and alerts, data and system integration, corporate data governance, digital measurement strategy and operational processes, reporting automation, and real-time analysis and insights.

Market Dynamics:
1. Market Drivers
1.1 Adoption of cloud based mobile analytics
1.2 Convergence of mobile, web and social analytics
1.3 Growing usage of applications for mobile advertising
1.4 Increasing number of mobile applications
2. Market Restraints
2.1 Lack of awareness
2.2 Privacy concerns
2.3 Complex technology and scattered data silos

Market Segmentation:
The Global Mobile Analytics Market is segmented on the deployment model, type, vertical, and region.

1. By Deployment Mode:
1.1 Cloud
1.2 On-premises

2. By Type:
2.1 Application performance analytics
2.2 Mobile advertisement and marketing analytics
2.3 In-app behavioral analytics
2.4 Others

3. By Vertical:
3.1 Healthcare
3.2 Government  
3.3 IT and Telecom
3.4 Banking, Financial Services, and Insurance  (BFSI)
3.5 Travel and Hospitality
3.6 Retail and e-commerce
3.7 Transport and Logistics
3.8 Gaming
3.9 Manufacturing
3.10 Media and Entertainment

4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. IBM Corporation
2. Microsoft Corporation
3. Adobe Systems Incorporated
4. Localytics
5. Google Inc
6. Flurry, Inc.
7. Webtrends
8. Amazon Web Services, Inc.
9. Comscore, Inc.
10. Mixpanel, Inc.

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

Research study on the Global Mobile Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

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