Global Social Media Analytics Market

Market Dynamics:
1. Market Drivers
1.1 Increasing volume of data generation through social media
1.2 Growing adoption of cloud-based solutions
1.3 Rising adoption of social media analytics solutions
1.4 Increasing usage of social media using smartphones

2. Market Restraints
2.1 Poor standards for social media analytics
2.2 Need of a single system to manage the increasing unstructured data
2.3 Increasing complexities with analytical workflow

Market Segmentation:
The Global Social Media Analytics Market is segmented on the analytics type, organization size, component, deployment model, application, vertical, and region.

1. Analytics Type:
1.1 Descriptive analytics
1.2 Predictive analytics
1.3 Prescriptive analytics
1.4 Diagnostic analytics

2. Organization Size:
2.1 Large Enterprises
2.2 Small and Medium Organizations

3. By Component:
3.1 Software
3.2 Services
3.2.1 Managed services
3.2.2 Professional services
3.2.2.1 Support and maintenance services
3.2.2.2 Consulting services

4. By Deployment Mode:
4.1 Cloud-based
4.2 On-premises

5. By Application:
5.1 Competitive intelligence
5.2 Sales and marketing management
5.3 Public safety and law enforcement
5.4 Customer experience management
5.5 Risk management and fraud detection
5.6 Others

6. By Vertical:
6.1 Healthcare
6.2 Government and Defense
6.3 IT and Telecom
6.4 Banking, Financial Services, and Insurance (BFSI)
6.5 Transportations and Logistics
6.6 Retail and e-commerce
6.7 Media and Entertainment
6.8 Others

7. By Region:
7.1 North America (U.S., Canada, Mexico)
7.2 Europe (Germany, UK, France, Rest of Europe)
7.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
7.4 Latin America (Brazil, Argentina, Rest of Latin America)
7.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. SAS Institute
2. IBM Corporation
3. Adobe Systems
4. Salesforce
5. Clarabridge
6. Crimson Hexagon
7. Sysomos
8. Brandwatch
9. Simply Measured
10. Gooddata
11. Oracle Corporation
12. Netbase
13. Talkwalker

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Social Media Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

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