Just 20 years ago very few people understood the opportunity for digital photography, and even fewer people could have foreseen the impact that digital photography would have on related markets. Even fewer would have predicted the rise of the microstock photography market and the proliferation and growth in Internet photo sharing sites. While the impact on the photo processing market could have been predicted, most were surprised by how rapidly digital photography has displaced film. When digital cameras were introduced, the concept of customizing merchandise with personal photographs was in its infancy. A few firms offered customized products to customers who mailed in photographs. The market at that time was constrained by cumbersome and lengthy processes.
Today, the digital photography market—inclusive of cameras, lenses, printers and complementary products—is an industry valued at more than $68 billion. Photography services account for several hundred billion more in revenues and the opportunities for providing these services digitally have become big business.
This analysis of the digital photography market will provide the reader with an understanding of the primary products in the market—namely cameras and lenses; the products to print digital photographs—printers and kiosks; and complementary products closely tied to digital photography—inclusive of storage cards, digital photo frames, and photo editing software.
STUDY GOALS AND OBJECTIVES
The digital photography market can be defined as the products that enable digital photography. This report will review products of the digital photography market and examine other products which have expanded due to the digital photography industry. The objective of the report is to identify the major market segments that are closely related to digital photography and understand how digital photography has impacted those markets. We intend to identify the trends and technologies that are driving these markets. We will look at a number of emerging market applications that are related to or that make use of digital photography. We will examine companies involved in this market and also will do a small analysis on complementary digital photography segments.
REASONS FOR DOING THE STUDY
Since the last publication of this BCC Research report in 2008, the digital photography market has expanded and continued to experience demand from both consumers and professionals. The digital still camera has rapidly come to dominate the photography market over the past 15 years. The dominance of digital photography has dramatically affected a number of related markets including the medical and automotive industries. This report will provide a complete look at the digital photography business and how digital photography has changed some existing markets.
SCOPE AND FORMAT
The digital photography market report will include market sizing and information on major market segments for both camera products and complementary products. Products covered include digital cameras, interchangeable lenses, photo-quality printers, and secondary and ancillary products.
The report provides in-depth analysis of trends in the market, professional photography and photographer’s roles, image editing and management software, photo sharing sites, photo processing, and other forms of photo viewing and storage. In addition, the report will cover a number of applications in the digital market, including the medical visualization, industrial uses, dental applications, security, and traffic and law enforcement market. The report will include a discussion of the digital photo storage market, digital viewing and digital photo manipulation products. Although the video camcorder and scanner markets are related to the digital photography market, this report will not cover those markets.
This study covers the products and applications associated with the digital photography market. This market is extremely broad and diverse. As a result, this report examines numerous industries, which have their own structures, trends, technologies, products, and applications. It also discusses industry structure and provides a patent analysis related to digital cameras. Product segments covered include the following:
- Digital still cameras.
- Interchangeable lenses.
- Digital photo processing equipment.
- Photo-quality printers.
- Storage products—digital card storage.
- Digital photo frames.
- Photo editing software.
This report may be useful to executives and mid-level managers in any industry affected by the digital photography trend as well as industries which are tangentially involved with the ones covered in the report.
The information for this BCC report was obtained through primary and secondary research methodologies. Primary methods include interviews with key representatives in the industry—product development managers, photography professionals, government agencies and departments, and other key representatives involved in the photography industry.
Secondary methods include published literature, investment reports, company literature, and various business journals that focus on digital imaging products and technologies.
Market data for this report pertains to the global market, with regional data included for broad areas: North America, Europe, Asia and Rest of World. All financial information is displayed using U.S. dollars at the manufacturers’ level. The base year of the report is 2011, with historical data provided for 2008, 2009 and 2010, and forecast data provided through 2016. Historical, base year, and forecast data are provided for each of the market segments in the report. Compound annual growth rates (CAGRs) are determined through a compilation of data including past trends, future trends, demographics, manufacturers’ trends, products in research and development, current product growth, and other trends affecting the photography industry. Competitor market share estimates are provided for each market segment for the 2011 base year and for historical years 2008 through 2010.
Jeremy Dueck is a photographer and a market research analyst. He owns and operates a portrait studio for family or senior school photos. Jeremy has also worked as a research analyst for six years. His work in market research is focused on the analysis of emerging medical technologies, healthcare information systems, and health-related devices and therapies.
Melissa Elder is an experienced healthcare and device market analyst specializing in prescription pharmaceuticals, nonprescription pharmaceuticals, medical devices, animal health products, and emerging healthcare technologies. Ms. Elder has more than 13 years of experience in the healthcare industry, specializing in market research for the past 10 years. This experience has given her substantial insight into pharmaceutical and medical device market analysis. Her work in the medical community, including emergency room medical training and healthcare information system coordination, has enhanced her ability to provide insight into many healthcare markets.
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The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal or accounting advice, nor should it serve as a corporate policy guide, laboratory manual or an endorsement of any product, as much of the information is of a speculative in nature. The author assumes no responsibility for any loss or damage that might result from reliance on the reported information or from its use.