INTRODUCTION
STUDY GOALS AND OBJECTIVES
The objective of this report is to provide business planners, investors, and other professionals with quantifiable market measurement and analysis that can help them formulate strategic business plans and make key investment decisions.
REASONS FOR DOING THE STUDY
Residential roofing is a $5 billion industry in North America that defines the livelihood of more than 28,000 roofing contractors, thousands of manufacturer employees that produce the products, and the distributors that carry these products. Although hard hit by the recent economic downturn, the industry remains a vital part of the economy and an important component in achieving and maintaining the American dream of home ownership.
This BCC study is a comprehensive reference work that defines and describes the industry. In preparation of this document, we have read, analyzed and condensed information from industry sources, trade literature, producer and distributor web sites and other reference material. The industry is diverse, creative and dynamic. The range of products currently on the market is very broad, far exceeding the ability of any sole distributor to stock and wider than most industry observers may be aware of. There are many smaller producers today that have the capability of growing into major brands tomorrow. Some of these future success stories will ride the wave of demand for new products such as building-integrated photo-voltaic (BIPV) roofing products that are increasingly finding their way into the mainstream of roofing alternatives.
SCOPE OF REPORT
This market research report includes a comprehensive analysis of all residential roofing products used in the North American residential roofing market. The report provides the latest in product developments, material and technology enhancements, as well as a detailed look at the various distribution channels and their dynamics. The current market demand for each product type is quantified by volume and value, with projections for growth to 2014. This report also provides profiles for leading North American residential roofing manufacturers. The report is divided into the following eight chapters:
1.) Introduction
2.) Summary
3.) Overview
4.) Industry Structure and Competitive Analysis
5.) Roofing Products
6.) Market Review
7.) Distribution Channels
8.) Company Profiles
Geographic Scope
The analysis provided in this report is regional and includes information for the North American residential roofing market, including Canada and the U.S.
Limitations
The numerical data contained in this report is based on market conditions and industry expert opinions available during the time the research was performed. Any reliance placed on this report will reflect those circumstances. Market conditions and circumstances will change over time, and therefore, the reader should not always rely on the correctness or relevance of the report.
Actual and projected volumes in emerging applications are estimated through market research and discussion with industry experts. Applications that are well established tend to provide the most accurate estimates.
Base year reporting for this report is 2009. Data presented in tables is rounded to the nearest 0.01 million for market volumes, and the nearest $.05 million for market values. Roofing volume is measured in squares. Each square equals 100 square feet. All estimated values and forecasts are stated in 2009 dollars, with no consideration of inflation.
INTENDED AUDIENCE
This report is intended to provide necessary background and reference material for individuals involved in, or potentially interested in, the North American roofing industry. This includes individuals and organizations involved in the development, formulation, manufacture, sale and use of roofing products, and related and ancillary businesses, such as raw material suppliers, consultants, distributors, contractors and builders. BCC believes that this report will be of great value to technical and business personnel in the following areas, among others:
- Marketing and management personnel in companies that produce, market and sell roofing products.
- Companies involved in the design and construction of plants that manufacture roofing materials and those who service these plants.
- Financial institutions supplying money for such facilities, including banks, merchant bankers, venture capitalists, and others.
- Personnel in related industries, such as real estate development, architecture, community planning, home technology, oil and gas refining and processing, polymer processing, plastic molding, composite processing and molding, and others.
- Personnel in government, primarily building inspectors, but also state and local health, environmental, and other regulators who must implement and enforce laws covering construction and building quality.
INFORMATION SOURCES
Extensive searches were made of the literature and the Internet, including many of the leading trade publications, trade and industry associations, business publications, construction data compilation companies, and others. Product information was obtained directly from the producing company. Market information was derived from various articles, trade publications, interviews with knowledgeable parties, and government sources. Information for corporate profiles was obtained primarily from the companies, especially larger, publicly owned firms. Other sources included directories, articles and Internet sites.
ANALYST CREDENTIALS
The author has completed numerous general industry reports and proprietary studies on the North American building products industry, including residential roofing, commercial roofing, building science, insulation, siding and trim, walls and ceilings, windows, composite decking, and others.
BCC ONLINE SERVICES
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DISCLAIMER
The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal, or accounting advice; nor should it serve as a corporate policy guide, laboratory manual, or an endorsement of any product, as much of the information is speculative in nature. The author assumes no responsibility for any loss or damage that might result from reliance on the reported information or its use.
Report Code: AVM070A, Published: October 2009, Analyst: John Barrett, Rachel Mouton
