INTRODUCTION
STUDY GOALS AND OBJECTIVES
Will nutraceuticals hold the winning edge in the global economic slowdown in the food industry? Will they, in fact, exceed expectations?
The goals of this market research report are:
- To define and measure the global market for nutraceuticals — the functional food, beverage, and supplement (FBS) market
- To measure markets that could be better understood by stakeholders in terms of their own respective sales offerings
- To strategically analyze individual markets in terms of products, ingredients, health applications, technology, geography, and top-selling products
- To identify trends and opportunities in the functional food, beverage, and supplement market for all stakeholders
- To provide quick and easy understanding of the very vast functional food, beverage, and supplement market
- To provide a strategic analysis of the market so as to enable companies to formulate their strategies
- To provide high-level analysis in terms of which products can sell in the mainstreams as blockbusters
REASONS FOR DOING THE STUDY
Food companies, already under intense pressure to perform, are looking at the functional food, beverage, and supplement market for help. Though the nutraceutical industry is just about 6% of the total food industry, the profit margins are much higher, making the adjusted market size larger. There is a lack of clear categorization in the nutraceutical market, and food companies tend to neglect important categories that are doing well as functional food. None of the market reports provide a single comprehensive geographic breakdown of the nutraceutical market as per the ingredients, applications, products, and technology.
Our study intends to provide an in-depth analysis of the functional FBS market. It can be used by any old or new player as a market guide to formulate its strategies.
INTENDED AUDIENCE
The intended audience includes all the stakeholders of the FBS market, including food manufacturers, retailers, wholesalers, food formulators, supermarkets, grain producers, technology providers, research and development (R&D) companies, and advertisers. New entrants like pharmaceutical companies, regular food companies, and beverage companies can use this report for a thorough understanding of the market dynamics.
SCOPE OF REPORT
The report is a full breakdown of the nutraceutical—functional food, beverage, and supplement market. It contains a detailed assessment of seven bioactive ingredients; 18 food product categories; eight application areas; and four geographic areas, thereby providing comprehensive market estimates for more than 1,200 market subsegments. Each section provides market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. The report provides more than 100 market tables that give a complete insight into the market, along with 40 company profiles. All market tables are categorized geographic region, ingredient, application, and product categories.
The report highlights and makes constructive arguments on strategic issues like premiumization versus mass market, licensing/partnering, NPD (new product development), repositioning, focus areas and market segmentation, niche market, mainstream and blockbuster strategy, and tapping the children’s market.
INFORMATION SOURCES
All the market data consists of aggregate sales figures of all sales channels. We have analyzed over 114 new product launches in the functional food, beverage, and supplement category. We have researched over 167 technology patents over the last 5 years, and analyzed more than 1,000 news items and over 88 case studies and documented health claims to get an in-depth understanding of the health benefits of products. The report focuses on the nutraceutical market rather than the technical aspect of the industry. We have analyzed key market developments of more than 120 companies in this sector, based on information gathered by known paid and unpaid secondary sources. High-level primary interviews were conducted with several industry people to analyze and verify the market trends and structure.
ANALYST CREDENTIALS
The author of the report, Sandeep Sugla, is a chief research analyst with a Bachelor of Engineering degree from Shivaji University and over 8 years of experience. He has already published reports on subjects such as telemedicine, sales force effectiveness, pharmaceuticals and health care, and New Revenue Models of Pharma in the Debacle of Blockbusters.
Report Code: FOD013C, Published: October 2008, Analyst: Sandeep Sugla
