REPORT SCOPE
INTRODUCTION
STUDY GOALS AND OBJECTIVES
- To define and measure the global anti-aging market for the “baby boomer” population
- To identify market opportunities in this anti-aging market, categorized into health maintenance, beauty, and physical fitness
- To measure boomer anti-aging markets that could be better understood by stakeholders in terms of their own respective sales offerings
- To strategically analyze individual anti-aging markets, products and services, anti-aging applications, technology, and region in context to boomer demographics
- To identify market trends, gaps, and opportunities for all the stakeholders
- To strategically analyze the market structure and competitive landscape, profiling in detail all the top companies in the micro market of anti-aging
REASONS FOR DOING THE STUDY
The anti-aging market is categorized distinctively into “boomers” (the population born between 1946 and 1965) and the youth anti-aging market. These markets differ in terms of products and service offerings, market structure, and positioning. This report has been focused on the boomer anti-aging market, which is a more mature market and controls 75% of the total anti-aging market.
The worldwide population of 200 million boomers is growing at 38%, compared to the general population, which is growing at 13%, making the boomer population more attractive for anti-aging companies. Anti-aging companies need to adapt different strategies while tapping the boomer market, which varies with race, sex, income level, family status, young and old boomers, insurance status, and distribution channels.
The boomers market has been the largest opportunity today in the world, mainly for their high disposable income. Therefore, all companies in the cosmetic, pharma and health care, biotech, medspa, and fitness services are strategizing hard to tap the double-digit growing boomer anti-aging market. In the current economic turmoil, the anti-aging boomer market can help the economy to grow and benefit the respective stakeholders.
All the existing studies and third-party market reports do not provide a comprehensive understanding of the anti-aging market specifically targeting boomers. In this report, we provide full market estimates of the anti-aging market for boomers. The reports available do not cover the entire gamut of products and services under anti-aging; mainly, these reports do not provide information on services.
SCOPE OF REPORT
This report is focused on the baby boomer population, which is the largest user of anti-aging products and services. The report is a full breakdown of the anti-aging market—broken up by anti-aging maintenance, beauty, and fitness markets for boomers. The report will have markets for both products and services in each of the categories. Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. The report will provide more than 100 market tables that give a complete insight into the market, along with 30 company profiles. All market tables are categorized by geographic region, ingredient, application, and product categories.
INTENDED AUDIENCES
The intended audience includes all the stakeholders of the anti-aging market: drug and supplement companies, cosmetic companies, pharmaceutical (pharma) and health care, biotech companies, medspa companies, physical fitness companies, and nutrition companies. This includes manufacturers, retailers and super retailers, technology providers, and research and development (R&D) companies.
INFORMATION SOURCES
All the market data will consist of aggregate sales figures of all submarkets within anti-aging. We analyzed most of the new product launches in the anti-aging market and studied over 1,000 news items. We researched all the technology patents over the last 5 years, and documented anti-aging claims to get an in-depth understanding of the health benefits of products. The report will focus on the anti-aging market rather than the technical aspects of the industry. We analyze key market developments of all the top 100 companies in this segment and profile them. Information was gathered through paid and unpaid secondary sources and primary research was conducted wherever required to get a more in-depth understanding of the facts and facets of the industry.
ANALYST CREDENTIALS
The author of the report, Sandeep Sugla, is a chief research analyst with a Bachelor of Engineering degree from Shivaji University and over 8 years of experience in life science. He has been the author for reports such as telemedicine, sales force effectiveness, nutraceuticals, and new revenue models of pharma in the debacle of blockbusters.
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DISCLAIMER
The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal, or accounting advice; nor should it serve as a corporate policy guide, laboratory manual, or an endorsement of any product, as much of the information is speculative in nature. The author assumes no responsibility for any loss or damage that might result from reliance on the reported information or from its use.
