REPORT SCOPE
INTRODUCTION
STUDY GOALS AND OBJECTIVES
The goals of this market research report are to:
- Define and measure the global market for nutraceuticals — the functional food, beverage, and supplement (FBS) market
- Quantify markets that could be better understood by stakeholders in terms of their own respective sales offerings
- Strategically analyze individual markets in terms of products, ingredients, health applications, technology, region, and top-selling products
- Identify trends and opportunities in the FBS market for all stakeholders
- Provide quick and easy understanding of the intricate and vast FBS market
- Provide a strategic analysis of the market to better enable companies to formulate their strategies
- Provide high-level analysis in terms of which products can appeal to the mass and niche markets.
REASONS FOR DOING THE STUDY
Food companies, already under intense competitive pressure in the traditional food segment, are looking at the functional food, beverage, and supplement market for help. Though the nutraceuticals industry is less than 10% of the total food industry, the market offers significant growth opportunities and wider profit margins. There is a lack of clear categorization in the nutraceuticals market, and some food companies tend to neglect important categories that are doing well as functional foods. No other currently available market reports provide a single comprehensive geographic breakdown of the nutraceuticals market in terms of ingredients, applications, products, and technology.
This study intends to provide an in-depth analysis of the functional FBS market. It can be used by any existing or new player as a market guide to formulate corporate or operational strategies.
INTENDED AUDIENCE
The intended audience includes all the stakeholders of the FBS market, including food manufacturers, beverage manufacturers, retailers, wholesalers, food formulators, supermarkets, grain producers, technology providers, research and development (R&D) companies, pharmaceutical companies, and advertisers. Both current market participants and new entrants can utilize this report to gain a thorough understanding of market forces, dynamics, and trends.
SCOPE OF REPORT
The report is a full breakdown of the overall nutraceuticals market, including the specific functional food, beverage, and supplement markets. It contains a detailed assessment of seven bioactive ingredients, 18 food product categories, eight application areas, and four geographic areas, thereby providing comprehensive market estimates for more than 1,200 market subsegments. Each section provides market data, market drivers, trends, and opportunities, selected top-selling products, key players, and competitive outlook. The report provides more than 100 market tables that give a complete insight into the market, along with 40 company profiles. All market tables are categorized by geographic region, ingredient, application, and product categories.
The report highlights and makes constructive arguments on strategic issues like premiumization versus mass market distribution strategies, licensing/partnering agreements, NPD (new product development), product repositioning, focus areas and market segmentation, niche markets, mainstream and blockbuster strategies, and tapping the children’s market.
INFORMATION SOURCES
All the market data consists of aggregate sales figures of all sales channels. We have analyzed more than 110 new product launches in the functional food, beverage, and supplement category. We have researched more than186 technology patents over the last 7 years, and analyzed thousands of news items and more than 88 case studies and documented health claims to get an in-depth understanding of the health benefits of products. The report focuses on the nutraceuticals market as a business opportunity rather than on the technical and heavily scientific aspects of the industry. We have analyzed key market developments of more than 120 companies in this sector, based primarily on information gathered by known paid and unpaid secondary sources. High-level primary interviews were conducted with several industry people to analyze and verify the market trends and structure.
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DISCLAIMER
The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal, or accounting advice; nor should it serve as a corporate policy guide, laboratory manual, or an endorsement of any product, as much of the information is of a speculative in nature. The author assumes no responsibility for any loss or damage that might result from reliance on the reported information or from its use.
