REPORT SCOPE
INTRODUCTION
STUDY GOALS AND OBJECTIVES
BCC conducted this study to present a comprehensive picture of recent trends in the global probiotics industry and to develop market projections through 2015. The study covers the manufacture of probiotics as ingredients and their applications in dietary supplements and foods. The report identifies key factors that shaped the historical trends in the sales of these three categories of products and those that are projected to contribute to future global sales in the industry. The importance of scientific research, product innovation, consumer awareness and preferences, and government regulatory requirements are presented and discussed in detail.
REASONS FOR DOING THE STUDY
Probiotics continue to attract considerable interest in both the business and scientific communities. However, the manufacture and applications of probiotics ingredients remain a niche market. Companies with the right mix of access to proprietary probiotic strains, appropriate processing technologies and distribution networks dominate the industry. BCC examines the factors underlying past performance and identifies areas that are important for future commercial opportunities in the industry. This report presents an informative balance of the scientific and market factors that are critical in the probiotics industry.
SCOPE OF REPORT
The report represents a complete update of the BCC report on the probiotics industry (FOD035B) published in 2008. The current report covers the recent developments and trends in the markets for probiotic ingredients and their applications in supplements and food products. Recognizing the complexity of probiotics, the scope of the report covers only those probiotics that are well documented and are currently used in supplements and foods. While focusing on probiotic–enhanced products designed for human use, the study also explores the market potential for products developed for pets and veterinary animals.
The report describes in detail recent historical trends in global and regional sales of probiotics, industry structure, patents and technologies, and current government regulatory requirements that are relevant to the probiotics industry. For the purpose of the report, the regional markets fall into the following categories: Asia–Pacific, Europe, North America, and the rest of the world (ROW). The report includes profiles of major companies in the global probiotics industry.
INTENDED AUDIENCE
This report presents valuable information relating to one of the fastest growing segments of the global dietary supplement and functional food industries. New information about the genome of existing and emerging probiotics strains provides solid basis for successful commercial applications in a growing range of dietary supplements and food products. Gradually, probiotic–enhanced products are moving further into the mainstream, albeit at different paces, worldwide. Market projections developed in this study provide a context for assessing potential growth through 2015, and suggest areas of business opportunities in the global probiotics industry. Companies already invested in the industry, and those seeking areas of expansion will find this material useful in their decision–making. This study will be a resource for readers with an interest in the growing popularity of probiotics.
METHODOLOGY AND INFORMATION SOURCES
Both primary and secondary research methodologies were used in preparing this market research report. This report is the result of extensive research covering materials from diverse sources. BCC surveyed numerous government, scientific and industry publications on probiotics to develop a qualitative and quantitative analytical framework for the findings documented in this report. Communications with various government and industry experts provided supplemental information on various aspects of the study. Data from the global investment community depict industry performance and outlook as well as validate other third party data. The report provides details of the assumptions used for developing the market projections.
ANALYST'S CREDENTIALS
Rachel Agheyisi works as a freelance research analyst for BCC Research. Her professional experience includes more than 20 years in academia and business consulting. She holds a Ph.D. in Economics from McMaster University in Canada.
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DISCLAIMER
The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal, or accounting advice; nor should it serve as a corporate policy guide, laboratory manual, or an endorsement of any product, as much of the information is of a speculative in nature. The author assumes no responsibility for any loss or damage that might result from reliance on the reported information or from its use.
