The goal of this report is to provide a detailed and comprehensive multi-client study of the global market for friction products and materials in light vehicles, medium and heavy-duty trucks, aircraft, and other industrial applications as well as potential business opportunities in the future. Greater detail, however, is provided for North America. The report covers both OE (original equipment) markets and the aftermarket. Its objectives include thorough coverage of the underlying economic issues driving the friction products and materials business, as well as assessments of new and potential products that companies are developing. Social, political, and regulatory issues are also covered, as are international markets. Another important objective is to provide realistic market data and forecasts for friction products and materials.
SCOPE OF STUDY
This report contains:
The research methodology was qualitative in nature and employed a triangulating approach, which aids validity. Initially, a comprehensive and exhaustive search of the literature on friction materials and products was conducted. These secondary sources included automotive and related journals and books, trade literature, marketing literature, other product/promotional literature, annual reports, security analyst reports, and other publications.
In a second phase, a series of semi-structured interviews were conducted with marketing executives, engineers, business unit managers, design engineers, and other personnel at the friction materials and products companies. Other sources included academics, technology and materials suppliers, technical experts, trade association officials, government officials, and consulting companies. These were a rich source of data. Subsequent analysis of the documents and interview notes was iterative.
The author has over 20 years experience in competitive intelligence, industrial market research, planning and marketing at major corporations, market research consultancies, and think tanks. He advises and briefs management about economic and industry conditions, strategic developments, and the effects of proposed developments in the light vehicle industry as well as in plastics, metals, and other materials. The author has employed scenario analysis to investigate and research the future of industry to identify the impact of globalization, consolidation, demographics, changing industry structure, and technological innovation. His particular interest lies in the interaction of strategy, economic and industry developments, and innovation. He holds a BA and a MA degree in industrial economics, and has completed other studies in business administration.