STUDY GOALS AND OBJECTIVES
Today’s cell phones pack more processing power than the desktop computer in the 1980s and this power has led to the emergence of a new category of phones called “smart phones.” Smartphones feature a complete operating system and are capable of running a wide range of applications in addition to having phone functionality.
Earlier smartphones spearheaded by BlackBerry, offered Internet connectivity with support for email and other productivity applications. Apple changed the game in the smartphone industry with the introduction of the iPhone, which offered a full-fledged software development kit (SDK) to facilitate application development. Apple also offered a marketplace where mobile applications could be sold easily by application developers.
As smart phone sales grew, several mobile application developers with entrepreneurial spirit jumped in and provided a wide range of applications optimized for different use cases. Businesses also started developing mobile applications and a new market emerged. These applications essentially made smartphones as powerful as a desktop computer and enabled their usage for a wide range of applications.
Google jumped into the fray with the introduction of the Android platform; since then the popularity of smart phones has risen dramatically. Today smartphones are available in many variants in terms of screen size, operating system, and features. Mobile applications have also become an integral part of every cell phone user’s life.
This report focuses on the state of the art in the mobile application space. The report evaluates current platform availability and the ecosystem. The report looks at the total available market for mobile applications and segments it by categories. We explore different business models followed by different industries and the value added by mobile applications. The report also looks at the latest trends in enterprise space and how businesses are leveraging mobile applications to increase their bottom line.
The report also provides readers with a description of the market ecosystem and explains the trends shaping the future. Key players in each category are also discussed along with market share information. A forecast of the total market in each category by dollar, volume, and geography over the period of the next five years is included. The report also includes an analysis of patents filed in this marketplace by various companies.
A research study aimed at analyzing this market is useful to anyone connected to this field. It provides students, executives, and those interested in technology with insight into the underlying technology, market forces, and trends that will help them understand the market dynamics.
REPORT SCOPE AND ORGANIZATION
This report segments mobile applications by the most popular operating systems in the market: Android, iOS, Windows Phone, and BlackBerry. For each segment, we have estimated the total market, number of applications, and average revenue per application.
The following is provided for each segment:
- Definition of technical details.
- Overall market description.
- Comparison with other segments.
- Growth forecast and market trends.
- Business models.
- Key players and market share.
The goal of the report is to provide readers with the following:
- Understanding of the underlying operating system and how it shapes the market.
- Knowledge of various software development kits offered by manufacturers to develop applications.
- Knowledge of business models used in different market segments.
- Understanding of the market potential for each segment and projections for the next five years.
This report will be useful to a broad reader base. More specifically, the following should benefit:
- Mobile electronics industry insiders, including executives, managers, marketing professionals, and salespeople, who are looking to enhance their business knowledge by understanding more about the multimedia chipsets market.
- Product marketing and management professionals from the mobile market ecosystem who want to understand the intricacies of the market and position their products accordingly.
- Business and venture executives in the technology industry looking to invest in mobile technology companies.
- Finance and investment professionals looking to make investment decisions for mobile electronics companies.
Market data and information for this report were obtained through numerous channels. Both primary and secondary research methodologies were used in preparing this study.
For example, industry association data was obtained, along with publicly available information from various companies. These include Securities and Exchange Commission (SEC) filings by public companies, presentations from various conferences, and articles and reports published by company insiders.
Sales data for various mobile device manufacturers was used to determine the number of total devices sold. That data was then compared with the data available from various software companies that make software for mobile platforms.
Interviews were conducted with company executives and other industry experts to obtain market insight. The companies selected for this purpose fell into several categories, including hardware suppliers, device manufacturers, and engineering services companies.
Other sources used include exhaustive Internet searches, blogs, and articles written by industry journalists. Editors and executives provided individual perspectives about the market. Industry journals and publications, white papers, and technical notes were also reviewed.
The projections for future market growth were based on several factors. BCC developed a mathematical model to forecast growth based on the following:
- Annual revenue of the mobile devices for the last five years: This data was used to determine trends and the correlation between applications and platform.
- External factors: Economy and growth projections from key institutions such as the International Monetary Fund (IMF) were considered.
- Geographical trends impacting the technology, such as the rise of Asia as a major consumer base.
- New innovations and threats facing the existing technology.
Anand Joshi has more than 18 years of experience in the mobile and consumer electronics industry. He has authored five prior BCC Research reports covering various electronics markets.
As an industry executive, he has often been involved in developing market strategies and market projections, and modeling. He brings his extensive industry expertise and knowledge to the development of this report.
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The information developed in this report is intended to be as reliable as possible at the time of publication and is of a professional nature. This information does not constitute managerial, legal, or accounting advice; nor should it serve as a corporate policy guide, laboratory manual, or an endorsement of any product, as much of the information is speculative in nature. The author assumes no responsibility for any loss or damage that might result from reliance on the reported information or its use.