Innovation Spotlight: DUST Identity: Diamond-Based Anti-Counterfeit Technology

Report Code: SAS029A

The reach and secrecy of the internet make it possible to sell just about anything to anybody whenever, wherever. This creates a great breeding ground for counterfeiters to sell a knock-off of virtually any good or service at a much lower price. And it isn’t just consumers who are being misled. Counterfeit sites target businesses just as much as individual buyers.

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