PATAGONIA INC.

History

Year	Detail
1973	Patagonia Inc. was established by Yvon Chouinard, a rock climber, environmentalist, philanthropist, and outdoor industry businessman. The company opened its first store in the former Hobson meat-packing plant at Santa Clara St. in Ventura.
1980s	Patagonia Inc. drenched the Patagonia line in vivid color and introduced teal, cobalt, aloe, French red, iced mocha, and seafoam.
	Patagonia Inc. developed insulated long underwear made of polypropylene, a synthetic fiber with very low specific gravity and water resistance. This product has been used in manufacturing industrial commodities such as marine ropes.
1988	Patagonia Inc. initiated its first national environmental campaign to deurbanize the Yosemite Valley.
1985	Patagonia Inc. shifted its complete line of polypropylene underwear to the new Capilene fabric. It was a significant risk for the company, similar to its introduction of chocks in 1972.
1994	Patagonia Inc. decided to take care of its cotton sportswear 100% organic by the beginning of 1996.
1996	Patagonia Inc. opened its distribution center in Reno, Nevada, which achieves around a 60% reduction in energy usage through solar-tracking skylights and radiant heating. Further, the company used recycled content from rebars to carpets and partitions between urinals.
2012	Worn Wear, the company's used clothing and repair program, started as a blog by Keith and Lauren Malloy. They envisioned a place where people could share their stories about Patagonia products and badges of honor, such as rips, tears, patches, and stains, that recall treasured outdoor memories.
2018	Patagonia Inc. launched Patagonia Action Works to connect its customers with environmental action groups. This dynamic online platform includes people's volunteered time, signed petitions, and donations to various nonprofit groups worldwide.
2022	Patagonia Inc.'s ownership was transferred to two new entities, Patagonia, Purpose Trust, and the nonprofit Holdfast Collective. The Patagonia Purpose Trust will own all the voting stock, and the Holdfast Collective will own all the nonvoting stock.