Baidu Inc.

Company Overview

Baidu Inc. is a Chinese technology company that provides internet services and develops AI solutions. The company operates through two primary business divisions, namely Baidu core and iQIYI. Baidu Core includes online marketing services and cloud services that provide enterprises with artificial intelligence, computing, and data solutions. This segment also covers other growth initiatives such as intelligent driving and AI-powered services.

iQIYI, Baidu’s video streaming platform, generates revenue from online advertising services, membership subscriptions, content distribution, and other value-added offerings. Alongside these segments, Baidu emphasizes the development of AI agents that leverage natural language processing, generative AI, and deep learning. These agents are applied across customer service, enterprise automation, autonomous driving, robotics, and digital interaction. It addresses end markets including cloud services, enterprise solutions, mobility services, smart devices, and digital platforms, with AI agents positioned as an enabling layer across these applications.

Financial Highlights (FY 2025)

Company's Business Segments

• Baidu Core : P4P online marketing services, Other online marketing services, including display advertisement and based on performance criteria other than CPC, Cloud Services, Smart devices and services, Non-marketing Consumer-facing services such as membership, Intelligent driving.
• iQIYI : iQIYI is a provider of online entertainment video services in mainland China. It provides its users various products and services, including online video, games, online literature, animations, and others. iQIYI derives most of its revenues from membership and online marketing services.