Digital Advertising: Global Market Opportunities and Forecast to 2027

Apr 2023| IFT272A| BCC Publishing
Sample Report

Report Highlights

The global market for digital advertising is estimated to increase from $628.8 billion in 2022 to reach $1.2 trillion by 2027, at a compound annual growth rate (CAGR) of 14.7% from 2022 through 2027.

Report Includes

  • 72 data tables and 28 additional tables
  • An updated overview and analysis of the global market for digital advertising
  • Analyses of the global market trends, with historic market revenue for 2021, estimates for 2022, and projections of compound annual growth rates (CAGRs) through 2027
  • Understanding of the upcoming market opportunities and growth driving factors for digital ads, and areas of focus to forecast this market into various segments and sub-segments
  • Estimation of the actual market size and revenue forecast for global digital advertising market in USD million values, and its corresponding market share analysis based on the advertisement format, device type, pricing model, end-user, and region
  • In-depth information (facts and figures) on the major market driving trends, opportunities and challenges, technology advancements, value chain analysis, and competitive environment in the global digital advertising market
  • Coverage of the technological, economic, and business considerations of the digital advertising industry, with market data analyses and growth forecasts through 2027
  • Updated information on key mergers and acquisition deals, agreements, collaborations and other impactful strategies adopted by key players in the global digital advertising market
  • Identification of the major stakeholders and analysis of the company competitive landscape based on their recent market developments, financial performance, and segmental revenues
  • Descriptive company profiles of the leading global players, including Alibaba Group Holding Group Ltd., Microsoft Corp., Tencent Holdings Ltd., Twitter Inc., Adobe Inc. and Alphabet Inc.

Report Scope

This report provides an overview and analysis of the global market for digital advertising. Using 2021 as the base year, the report provides estimated market data for the forecast period of 2022 through 2027. This report also offers insights on drivers, restraints, and opportunities for the market, which were gathered through primary and secondary research. It also covers various market factors, including COVID-19 impact, Porter’s five forces, and use case analysis.

This report has been prepared in a simple, easy-to-understand format, with some tables and charts/figures. The report’s scope includes a detailed study of global and regional markets for ad format, device type, pricing model, end-users, and region. The qualitative and quantitative data of all segments are provided in the report. The report examines each segment, determines its current market size, and estimates its future market sizes with compound annual growth rates (CAGRs).

The report also provides detailed profiles of the significant digital advertising players and their strategies to enhance their market presence. The report provides a competitive landscape that includes a market ranking/share analysis of top digital advertising providers in 2021.

Frequently Asked Questions (FAQs)

The global market for digital advertising was estimated to be $563.4 billion in 2021 and is forecast to reach $1,249.3 billion by 2027, growing at a CAGR of 14.7% between 2022-2027.
  • Extensive adoption of smartphones and emergence of high-speed internet.
  • Penetration of social media platforms.
  • Rapidly growing e-commerce industry.
  • Rising adoption of location-based marketing to enhance customer service offerings. Demand for paid search engine ads.
The global market for digital advertising has been segmented based on ad format, device type, pricing model, end-user, and geography.
Paid search ads accounted for major market share in 2021.
The North America currently is the most dominant region for global digital advertising market.
  • Alphabet Inc. (Google)
  • Meta Platforms, Inc. (formerly Facebook)
  • Amazon.com, Inc.
  • Microsoft Corp.
  • Alibaba Group Holding Ltd

Analyst Credentials

BCC Research Team possesses expertise and experience in life and physical science domains. They specialize in offering valuable business insights, including industry analysis, competitor intelligence, strategic and financial analysis, and opportunity assessment. The team has in-depth knowledge of various sectors, including healthcare, biotechnology, pharmaceuticals, IT, automation, advanced materials, and energy. They are proficient in qualitative and quantitative market intelligence providing clients with actionable insights. With a vast understanding of the competitive landscape, the team can support clients in making data-driven decisions to help them achieve a competitive edge in their respective markets.

Report Synopsis

Report Metrics Details
Base year considered 2021
Forecast period considered 2022-2027
Base year market size $563.4 billion
Market size forecast $1.2 trillion
Growth rate CAGR of 14.7% for the forecast period of 2022-2027
Units considered $ Billions
Segments covered ad format, device type, pricing model, end-users, and region
Regions covered North America, Europe, Asia-Pacific, and Rest of the World
Countries covered United States, Mexico, Canada, France, Germany, Italy, United Kingdom, China, Japan, and India
Key Market Drivers
  • Extensive adoption of smartphones and emergence of high-speed internet.
  • Increasing penetration of social media platforms.
  • Rapidly growing e-commerce industry.
  • Rising adoption of location-based marketing to enhance customer service offerings.
  • Growing demand for paid search engine ads.
Companies studied
  • ADOBE INC.
  • ALIBABA GROUP HOLDING LTD.
  • ALPHABET INC. (GOOGLE INC.)
  • AMAZON.COM INC.
  • BAIDU INC.
  • DENTSU GROUP INC.
  • ENIRO GROUP AB
  • EPSILON DATA MANAGEMENT LLC.
  • IAC INC.
  • LIVERAMP HOLDINGS INC.
  • META PLATFORMS INC.
  • MICROSOFT CORP.
  • SIRIUS XM HOLDINGS INC. (ONHOLD)
  • SOHU
  • TENCENT HOLDINGS LTD.
  • TRADEDOUBLER AB
  • TWITTER INC.
  • XAXIS LLC.

Table of Contents

All reports provided in PDF format. For shared licensing options (5+ Users), please call a representative at (+1) 781-489-7301 or contact us at info@bccresearch.com
Title/Chapter NamePagesMember Price
Full Report: Digital Advertising: Global Market Opportunities and Forecast to 2027149Free
Chapter- 1: Introduction10Free
Chapter- 2: Summary and Highlights2Free
Chapter- 3: Technology and Market Overview14Free
Chapter- 4: Market Dynamics8Free
Chapter- 5: Market Breakdown by Ad Format19Free
Chapter- 6: Market Breakdown by Device Type4Free
Chapter- 7: Market Breakdown by Pricing Model4Free
Chapter- 8: Market Breakdown by End-User Industry6Free
Chapter- 9: Market Breakdown by Region29Free
Chapter- 10: Competitive Landscape4Free
Chapter- 11: Patent Analysis8Free
Chapter- 12: Company Profiles41Free
Digital Advertising: Global Market Opportunities and Forecast to 2027

Single User License: $5500

Become a Member

Already a member? Login to access this report free.

Have a Question? Ask Us.

Why BCC Research.?

Every purchase provides access to:

  • Thousands of recently published reports from select publishers
  • Member Discounts of up to 50% on over 20,000 additional reports from all publishers
  • Our analysts and research concierge for all inquiries
Custom Research

Need a custom data table, graph or complete report? Tell us more.

RELATED REPORTS