Imperial Brands PLC

Company Overview

Blu, operated by Imperial Brands PLC, boasts over 15 years in the e-cigarette industry. Blu is a pioneering American e-cigarette brand established by Jason Healy in 2009. Known for its sleek design and user-friendly features, it aims to offer an alternative to traditional tobacco smoking. Blu’s product line includes rechargeable kits and disposable e-cigarettes, offering various flavors and nicotine strengths to suit different preferences. In 2015, Imperial Brands acquired blu.

In 2022, leveraging Imperial’s focus on innovation and consumer insights, blu introduced the blu 2.0 device in eight established European vaping markets, such as the U.K., Spain, France and others. This updated device boasts improved design, pod performance and battery life, reflecting blu’s commitment to enhancing user experience. Additionally, an expansion into these European markets was facilitated by introducing a rechargeable pod-based device, solidifying blu’s presence in these regions.

Financial Highlights (FY 2024)

Company's Business Segments

• Tobacco & NGP : Manufacture, marketing, and sale of Tobacco & NGP and Tobacco & NGP-related products.
• Distribution : The distribution of Tobacco & NGP products for associated manufacturers, including Imperial Brands, as well as a wide range of products and services.